CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site – see details below. Need more help getting the word out? Contact us for for details on our premium services.
Stephen Koven has been named vice-president of digital experience for Hormel Foods Corp. He will report to Jim Splinter, group vice-president of corporate strategy. Read full...
Oprah Winfrey, whose endorsement and investment has breathed new life into Weight Watchers, is branching out into food branded under her own name. Winfrey is behind a new line of refrigerated soups and side dishes in conjunction with Kraft Heinz that will come with a...
McCormick & Co. Inc. has completed its acquisition of the food business of the Reckitt Benckiser Group, Parsippany, N.J. The $4.2 billion deal was announced on July 18 and includes the Frank’s RedHot hot sauce, French’s mustard and Cattlemen’s barbecue sauce...
Three have stepped up at Dr Pepper Snapple Group (DPS), initiating a leadership shuffle. Jaxie Alt has been named executive vice-president of human resources for Dr Pepper Snapple. She previously was senior vice-president of marketing for the company, leading brand...
Entrepreneur Johnny Kien, founder of the Green Carrot Juice Co., is launching a unique baby food company, Keen Bean Inc., to make its namesake Keen Bean Baby Blends. The father of one with another on the way says after finding store baby food options limited, he...
Irene Rosenfeld will step down as chief executive officer of Mondelez International, Inc. in November. At that time Dirk Van de Put, the former c.e.o. of McCain Foods, a privately held Canadian frozen food manufacturer with sales of approximately $7.3 billion, will...
To appeal to consumers’ sophisticated cravings for authentic, fresh Asian foods, Suji’s Korean Cuisine is rolling out a collection of refrigerated heat-and-eat meals made using high-pressure processing and air-tight skin packs to achieve a 30-day unopened shelf life....
The board of directors of McCain Foods Ltd. has approved the appointment of Max Koeune to the role of president and chief executive officer, effective Nov. 1. Mr. Koeune will succeed Dirk Van de Put, who is leaving McCain after seven years to become c.e.o. of Mondelez...
Two executives will depart Tyson Foods, Inc. as part of a company restructuring announced Aug. 2. Monica McGurk, chief growth officer, and Andy Callahan, president, North American Foodservice & International, will be leaving the company. Read full...
Following the acquisition of AdvancePierre Foods Holdings, Inc. in early June, Tyson Foods, Inc. has named George Chappelle, chief operating officer of AdvancePierre, as the new chief integration officer at Tyson. In his new role, he will support acquisitions that...
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Posting a listing on PromotionLINK is quick and easy. And, it’s FREE. Your listing must be for a specific upcoming promotion program. This includes sampling opportunities, tie-ins, sponsorships, on-pack offers, retailer-specific programs or major local events (e.g. NYC Marathon). We have an easy, three-step process:
Step 1 – Whip up a clever headline.
Step 2 – We’ll need some information about your program. Keep it succinct. 100 words, max.
Step 3 – Include a nice graphic. That’s it!
Email your copy and graphic to email@example.com for final approval.
RSL Communications helps marketing services companies target the Consumer Packaged Goods industry.
PromotionLINK ToplineGet the word out by sponsoring our email newsletter. PromotionLINK Topline reaches over 4,000 client side and agency marketing execs. You provide a graphic and copy – we take care of the rest.
BrandBASEBrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
Sales SenseiDoes your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!
Partnership SourceCollaboration is the heart of Partnership Source. The mission of Partnership Source is to bring brands together to make each partner’s marketing efforts more successful than if they were working independently. Partnership Source helps stretch marketing budgets while optimizing the effectiveness of marketing and promotion campaigns. Contact: Mike Burnette, (917) 776-4199 or firstname.lastname@example.org.
Prospect LinkMost companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or email@example.com. www.prospectlink.biz
Samurai Business GroupSamurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or firstname.lastname@example.org. www.samuraibizgrp.com
President & Founder
Bob Leonard is the President & Founder of RSL Communications, Inc. He created BrandBASE, the database focused strictly on the Consumer Packaged Goods industry and also publishes PromotionLINK. He lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications, Inc. since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs, and one cat.
Heather is is a researcher for RSL Communications. She was previously a sales and marketing manager for a global cosmetic company, an outside sales account executive for a local newspaper and an inside rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin is a researcher for RSL Communications. She enjoys researching and learning about products she encounters in her own life as a consumer. She has previous experience in contract documentation and administration. She and her husband are avid travelers and live in Schaumburg, IL.
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