CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
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As the result of a larger strategic review of operations initiated in May, the Camden, N.J.-based company today announced plans to sell off its Campbell Fresh division, which includes brands such as Bolthouse Farms, Garden Fresh Gourmet and its line of refrigerated...
The Coca-Cola Company today announced it has reached an agreement for the acquisition of London-based coffee company Costa Limited. The deal, valued at $5.1 billion, is the largest brand acquisition in the company’s history and is expected to close in the first half...
Tom Martin has joined Borden as vice-president of Walmart Inc. Read full post here.
The Coca-Cola Co. has entered into a definitive agreement to acquire a minority ownership stake in sports drink brand BodyArmor. Coca-Cola may increase its ownership stake in the future under the terms of the agreement. BodyArmor will join the Coca-Cola North America...
Today’s health-conscious consumers are setting goals — whether it’s a fitness goal, a lifestyle goal or a goal to attain or maintain their optimal wellness — and they are looking for convenient, great-tasting, truly clean protein on the go. In response, Garden of Life...
Tyson Foods Inc. on Aug. 20 revealed an agreement to buy Keystone Foods, a major supplier to foodservice customers, from Marfrig Global Foods for $2.16 billion in cash. Headquartered in West Chester, Pa., Keystone supplies chicken, beef, fish and pork to some of the...
Over the years Coke’s acquisitions have shown the company has guts, spunk, and chutzpah. Now they’ve got Moxie. The Coca-Cola Company has purchased cult favorite soda brand Moxie from independent bottler Coca-Cola of Northern New England (CCNNE) for an undisclosed...
After spending nearly two decades developing juice and smoothie drinks, Evolution Fresh is entering one of the hottest categories in beverage: kombucha. Evolution Fresh, which is owned by Starbucks, has begun the initial rollout for a six-SKU line of organic kombucha...
As a further commitment to creating better for you grab-and-go options for kids and parents, Stonyfield Organic, the country’s leading organic yogurt maker, today introduces three new snacking options perfect for families on the move. Featuring a duo of creamy organic...
Ramon Laguarta will succeed Indra K. Nooyi as chief executive officer of PepsiCo, Inc. on Oct. 3. Ms. Nooyi will remain chairman of the board until early 2019 to ensure a smooth transition, according to the company. Read full...
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Step 3 – Include a nice graphic. That’s it!
Email your copy and graphic to email@example.com for final approval.
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BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
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President & Founder
Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.
Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.