CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site – see details below. Need more help getting the word out? Contact us for for details on our premium services.
Bob Furbee has been named senior vice-president of the Campbell Soup Co. and senior vice-president of the global supply chain. Jim Sterbenz has been named senior vice-president of U.S. sales for Campbell Soup. Emily Waldorf has been promoted in her role of...
Nestle S.A. announced June 15 it is undertaking a strategic review of its U.S. confectionery business. One option under consideration is a sale of the business, according to the company. Read full...
Dr. Pepper Snapple Group’s Canada Dry is urging consumers to take their downtime seriously. The brand mixed sports intensity with leisure time in a “Relax Harder” campaign that began the night of the National Collegiate Athletic Association’s...
Sovos Brands, a new food and beverage company formed by Advent International private equity investors, has agreed to acquire Rao’s Specialty Foods, Inc., New York. The deal should be completed in the third quarter of this year. Advent formed San Francisco-based Sovos...
Mindy Simon, vice-president of global business services at Conagra Brands, Inc., has been promoted to the role of chief information officer. In her new role, Ms. Simon will report to Dave Marberger, executive vice-president and chief financial officer. She succeeds...
The J.M. Smucker Co. has signed a definitive agreement to acquire the Wesson oil brand from Conagra Brands, Inc. for approximately $285 million in cash. The Wesson edible oil portfolio includes vegetable, canola, corn and blended oils. Read full...
Galit Feinreich has been promoted to chief marketing officer of Ready Pac Foods, Inc. She joined Ready Pac last July as director of innovation, leading the company’s R.&D. function. Read full...
Cargill is reshuffling the workforce that manages products, services at its Wichita protein division. On May 10, Cargill announced that Jon Nash has been named president of Cargill Protein’s food service channel, effective June 1, the beginning of the new fiscal...
Swiss food conglomerate Nestle just welcomed its first outsider CEO in nearly a century, in hopes of reinvigorating its confectionery business, growing asset sales and bringing more of a focus on health-related categories. Ulf Mark Schneider, 51, a healthcare veteran,...
Founded by a couple of coffee-deprived college students at Northeastern University in Boston, New Grounds Food is rolling out Eat Your CoffeeBar, a new concept in caffeine-focused natural foods. The caffeinated energy bars are infused with a full cup of real coffee...
Post a Listing
Posting a listing on PromotionLINK is quick and easy. And, it’s FREE. Your listing must be for a specific upcoming promotion program. This includes sampling opportunities, tie-ins, sponsorships, on-pack offers, retailer-specific programs or major local events (e.g. NYC Marathon). We have an easy, three-step process:
Step 1 – Whip up a clever headline.
Step 2 – We’ll need some information about your program. Keep it succinct. 100 words, max.
Step 3 – Include a nice graphic. That’s it!
Email your copy and graphic to email@example.com for final approval.
RSL Communications helps marketing services companies target the Consumer Packaged Goods industry.
PromotionLINK ToplineGet the word out by sponsoring our email newsletter. PromotionLINK Topline reaches over 4,000 client side and agency marketing execs. You provide a graphic and copy – we take care of the rest.
BrandBASEBrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
Sales SenseiDoes your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!
Partnership SourceCollaboration is the heart of Partnership Source. The mission of Partnership Source is to bring brands together to make each partner’s marketing efforts more successful than if they were working independently. Partnership Source helps stretch marketing budgets while optimizing the effectiveness of marketing and promotion campaigns. Contact: Mike Burnette, (917) 776-4199 or firstname.lastname@example.org.
Prospect LinkMost companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or email@example.com. www.prospectlink.biz
Samurai Business GroupSamurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or firstname.lastname@example.org. www.samuraibizgrp.com
President & Founder
Bob Leonard is the President & Founder of RSL Communications, Inc. He created BrandBASE, the database focused strictly on the Consumer Packaged Goods industry and also publishes PromotionLINK. He lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications, Inc. since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs, and one cat.
Heather is is a researcher for RSL Communications. She was previously a sales and marketing manager for a global cosmetic company, an outside sales account executive for a local newspaper and an inside rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin is a researcher for RSL Communications. She enjoys researching and learning about products she encounters in her own life as a consumer. She has previous experience in contract documentation and administration. She and her husband are avid travelers and live in Schaumburg, IL.
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