CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
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PepsiCo is expanding its Naked brand beyond the fresh premium juice and smoothie case and into the bar aisle with Naked Fruit, Nut & Veggie Bars. Committed to giving everyone easy access to fruits and veggies in innovative forms, the chilled snack bars come in three...
Hälsa is a line of plant-based yogurt drinks made with a base of fermented organic whole grain oats. The product is available in three flavors at its launch and its clean label is one of its key selling points. And this vegan product does he product does indeed have a...
Birch Benders, a pancake and waffle mix brand in the natural foods channel, is launching a line of frozen toaster waffles. Varieties are Buttermilk, Homestyle, Protein and, first-of-its-kind, Paleo, which is made with tiger nut, cassava and coconut flours. Paleo...
Hummus manufacturer Sabra Dipping Co., which is half-owned by PepsiCo, introduces Sabra Mediterranean Bean Dips in three culinary-inspired varieties. The company replaced garbanzos with other beans and focused on including traditional Mediterranean herbs and...
The maker of Lance peanut butter sandwich crackers and Snyder’s of Hanover pretzels is set to be taken over by Campbell Soup Co. The transaction,f or $50 per share in an all-cash, represents a value of approximately $6.1 billion, said Campbell in a release....
New England Confectionery Co. (NECCO), maker of the iconic Valentine's Day conversation hearts candy Sweethearts, celebrated its 170th anniversary last year. But unless a buyer is found by May 6, the company has notified the city of Revere, Mass., it may have to lay...
Mark Alexander, president of Americas Simple Meals and Beverages at Campbell Soup Co., Camden, N.J., will leave the company, effective April 2 to pursue other opportunities, the company announced March 19. The Simple Meals and Beverage business division includes...
Emmi Roth is rolling out three varieties—Cheddar, Gouda and Whole Milk Mozzarella—of Roth Snack Cheese. Available in 6- and 10-count bags, each 0.75 oz. round portion contains 70 calories and 5g of protein. “We’ve spent a lot of time discussing cheese and snacking...
Natural beverage manufacturer High Brew Coffee has partnered with Wild Ophelia by Vosges Haut-Chocolat, a socially conscious brand of chocolates, to offer Wild Ophelia Chocolate Coffee Bites. These bite-sized confections come in Jet Black, Mexican Vanilla, Sea Salt...
A new-take on gluten-free pizza uses chicken for the crust. Real Good Food Co. is rolling out Real Good Pizza, a disrupter in the frozen pizza category. It’s made using a proprietary parmesan chicken crust instead of a traditional flour, corn or rice base. One serving...
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President & Founder
Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.
Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.