CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.

PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.

Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site – see details below. Need more help getting the word out? Contact us for for details on our premium services.

Review: Hälsa Organic Oatgurt

Hälsa is a line of plant-based yogurt drinks made with a base of fermented organic whole grain oats. The product is available in three flavors at its launch and its clean label is one of its key selling points. And this vegan product does he product does indeed have a...

Birch Benders Launches Frozen Toaster Waffles

Birch Benders, a pancake and waffle mix brand in the natural foods channel, is launching a line of frozen toaster waffles. Varieties are Buttermilk, Homestyle, Protein and, first-of-its-kind, Paleo, which is made with tiger nut, cassava and coconut flours. Paleo...

Sabra Rolls out Mediterranean Bean Dips

Hummus manufacturer Sabra Dipping Co., which is half-owned by PepsiCo, introduces Sabra Mediterranean Bean Dips in three culinary-inspired varieties. The company replaced garbanzos with other beans and focused on including traditional Mediterranean herbs and...

NECCO May Close, Lay off Workers, if Buyer Isn’t Found

New England Confectionery Co. (NECCO), maker of the iconic Valentine's Day conversation hearts candy Sweethearts, celebrated its 170th anniversary last year. But unless a buyer is found by May 6, the company has notified the city of Revere, Mass., it may have to lay...

Alexander to Leave Campbell Soup

Mark Alexander, president of Americas Simple Meals and Beverages at Campbell Soup Co., Camden, N.J., will leave the company, effective April 2 to pursue other opportunities, the company announced March 19. The Simple Meals and Beverage business division includes...

Emmi Roth Rolls Out Premium Cheese Snacks

Emmi Roth is rolling out three varieties—Cheddar, Gouda and Whole Milk Mozzarella—of Roth Snack Cheese. Available in 6- and 10-count bags, each 0.75 oz. round portion contains 70 calories and 5g of protein. “We’ve spent a lot of time discussing cheese and snacking...

Chicken Crust Pizza Disrupts the Pizza Category

A new-take on gluten-free pizza uses chicken for the crust. Real Good Food Co. is rolling out Real Good Pizza, a disrupter in the frozen pizza category. It’s made using a proprietary parmesan chicken crust instead of a traditional flour, corn or rice base. One serving...

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About

RSL Communications helps marketing services companies target the Consumer Packaged Goods industry.

PromotionLINK Topline

Get the word out by sponsoring our email newsletter. PromotionLINK Topline reaches over 4,000 client side and agency marketing execs.  You provide a graphic and copy – we take care of the rest.

BrandBASE

BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes.  It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.

Sales Sensei

Does your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!

Partners

 

 

Prospect Link

Most companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or tokrongly@prospectlink.biz. www.prospectlink.biz

Samurai Business Group

Samurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or r.lambert@samuraibizgrp.com. www.samuraibizgrp.com

Team

Bob Leonard

Bob Leonard

President & Founder

Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.

Tracy Collins

Tracy Collins

Researcher

Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.

Heather Kufner

Heather Kufner

Researcher

Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.

Cristin Murray

Cristin Murray

Researcher

Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.

5 + 6 =

RSL Communications, Inc.
(212) 481-6800
info@promotionlink.com

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