CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
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B&G Foods, Inc. has acquired the McCann’s Irish Oatmeal brand from TreeHouse Foods, Inc. for approximately $32 million in cash, subject to customary closing and post-closing adjustments. Read full...
Monster Beverage Corp. has promoted two to newly created executive officer positions within the company. Emelie Tierre has been named president of the Americas for Monster, adding to her title of chief commercial officer. Read full...
Cherie Floyd, Ph.D., has been named chief technology officer at Sabra Dipping Co., L.L.C., a joint venture between PepsiCo, Inc. and Strauss Group that markets dips and spreads in North America. Sabra is the leading hummus brand in the $2.15 billion U.S. fresh dips...
Simply Beverages, a brand from the Coca-Cola family, expands its line of refrigerated not-from-concentrate fruit-based beverages with Simply Light, a line of clean-label drinks containing less sugar and fewer calories than its original line. In keeping with the brand...
A trio of industry veterans is joining Borden Dairy Co.’s leadership team, effective immediately. Joe DePetrillo has been named chief marketing officer, Nick Suffredin has been appointed vice-president of research and development, and Brent Fowler has been named...
Just Born Quality Confections continues to get creative with its Peeps brand of marshmallow treats. Original Peeps are shaped like chicks and sold around the Easter holiday. To make Peeps a year-round treat, they now come in varieties such as sour watermelon (green...
Diego Palmieri has been named vice-president and chief marketing officer, U.S. Meals & Beverages at the Campbell Soup Co., effective July 18. He will report to Roberto Leopardi, president, Meals & Beverages, and will be responsible for all aspects of marketing and...
Keurig Dr Pepper — the company to be formed upon Keurig Green Mountain, Inc.’s acquisition of Dr Pepper Snapple Group, Inc. on July 9 — has announced its planned leadership team for the new company. Read full...
BURLINGTON, Mass. & PLANO, Texas — Keurig Dr Pepper (NYSE: KDP) today announced the successful completion of the merger between Keurig Green Mountain and Dr Pepper Snapple Group. The transaction creates the seventh-largest company in the U.S. food and beverage sector...
Jeff Hansberry has been named president and chief executive officer of Caveman Foods, L.L.C., a manufacturer of paleo snack foods. Read full...
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President & Founder
Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.
Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.