PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.

Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site – see details below. Need more help getting the word out? Contact us for for details on our premium services.

Hormel elevates leader of Refrigerated Foods

Thomas R. Day has been promoted to executive vice-president of Refrigerated Foods at Hormel Foods Corp. from his current role as group vice-president of Refrigerated Foods. In his new role, Mr. Day will be responsible for the management of Hormel’s largest business...

Tyson Foods invests in lab-grown meat

Tyson Ventures, the venture capital arm of Tyson Foods, Inc., has invested in Memphis Meats, a manufacturer of cultured meat produced directly from animal cells. Financial terms of the investment were not disclosed, but Tyson said its investment represents a minority...

Beanitos names new c.e.o.

Giannella Alvarez has been named chief executive officer of Beanitos, Inc., a maker of bean-based snacks. She joins the company from Harmless Harvest, a coconut water brand, where she was president and c.e.o. for two-and-a-half years. Read full...

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Posting a listing on PromotionLINK is quick and easy. And, it’s FREE. Your listing must be for a specific upcoming promotion program. This includes sampling opportunities, tie-ins, sponsorships, on-pack offers, retailer-specific programs or major local events (e.g. NYC Marathon). We have an easy, three-step process:

Step 1 – Whip up a clever headline.
Step 2 – We’ll need some information about your program. Keep it succinct. 100 words, max.
Step 3 – Include a nice graphic. That’s it!

Email your copy and graphic to info@promotionlink.com for final approval.


RSL Communications helps marketing services companies target the Consumer Packaged Goods industry.

PromotionLINK Topline

Get the word out by sponsoring our email newsletter. PromotionLINK Topline reaches over 4,000 client side and agency marketing execs.  You provide a graphic and copy – we take care of the rest.


BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes.  It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.

Sales Sensei

Does your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!




Prospect Link

Most companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or tokrongly@prospectlink.biz. www.prospectlink.biz

Samurai Business Group

Samurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or r.lambert@samuraibizgrp.com. www.samuraibizgrp.com


Bob Leonard

Bob Leonard

President & Founder

Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.

Tracy Collins

Tracy Collins


Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.

Heather Kufner

Heather Kufner


Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.

Cristin Murray

Cristin Murray


Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.

10 + 4 =

RSL Communications, Inc.
(212) 481-6800

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