Unilever to Acquire Tazo from Starbucks

Unilever p.l.c. says it will buy the Tazo brand from Starbucks, a key brand in the burgeoning specialty tea category in a deal worth $384 million. Under the asset purchase agreement, Unilever will acquire the Tazo brand and all related intellectual property, signature recipes and inventory. Starbucks purchased Tazo in 1999 for $8.1 million.

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Bishop to president of TreeHouse Snacks division

Rachel Bishop, currently senior vice-president and chief strategy officer at TreeHouse, has been named president of the division, effective April 24. She will succeed Keiran Kelly, who now will focus on the sales growth and development of the emerging on-line channel and several key customers. Succeeding Ms. Bishop as senior vice-president and chief strategy officer will be Maurice “Moe” Alkemade.

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The Connected Marketer Institute Summit & Awards Ceremony – Jan. 23-24, San Francisco

The Connected Marketer Institute Summit & Awards Ceremony is a first of its kind event, with speakers coming from around the world, including Japan, Netherlands, Sweden, UK and throughout the U.S., and from a variety of companies: Ikea, Keurig, Amazon, Phillips, Nielsen, Telforia, eBags, Kiip, and others. People are connected and expecting something different from brands and retailers; standard marketing modes of engagement are losing effectiveness and efficiency. People want personalized experiences and services, but on their terms. The Summit will show attendees how this is done. Also, in the evening we’ll be hosting the TCM Institute Awards; we’ll be recognizing seven companies for their leadership in applying the principles of The Connected Marketer approach in service of the individual. The main day of the summit and awards is on Jan. 24; there will be pre-conference workshops, VIP reception and private speakers & VIP dinner on the 23rd and an HTML 5 Interactive Advertising Hackathon on the 20th.

Find more information about the event at http://mcordis.ly/tcmsummit2017.

The Summit sponsors & supporters include: Waterfall, Insert, Phoji, Lift, Global Excutive Group, FunMobility, Marketing EDGE, Radius Innovation, Conteneo, DMA Northern California, Marketing Vitals, SF American Marketing Association, The Gallo Winery, Swrve, Stable Kernel, 4Info, Torchlite, Ampsy, Mobile Marketer, and Radius Digital Prototype Labs, AdTheorent, Women In Wireless, Outgrow, HTML5 Group, Iterate, MSL Group.

Qualified brand marketers and retailers are welcome to attend the Summit for free – request a complimentary pass here. MarTech vendors and others are welcome to register here; use the discount code BrandBASE25 to save 25%.

Feeling generous? Register via one of these three links and we’ll donate 50% of the ticket fee to the associated non-profit: Marketing EDGE, Women In Wireless or the SF American Marketing Association. We’re big supporters of non-profit causes. Please see the bottom of the web site to learn more about each non-profit.

The 13th Annual Customer Experience Conference – New York, May 4-5, 2017

Profound changes occur quickly, and your customer experience program can fall behind the leaders. Successful CX programs expand and evolve, with experimentation reaping many great insights. Join us and learn how to: build a business case for your organization’s CX economic value story, identify organizational changes needed to put customers first, get the most from your feedback mechanisms and data, and leverage CX as a catalyst for digital transformation. Contact: The Conference Board, CX Conference  or 212-759-0900

SmartLabel Initiative gives consumers access to ingredient information on products

A SmartLabel technology initiative by leading food, beverage and consumer products companies will enable consumers to have easy and instantaneous access to detailed information about thousands of products, with more than 30 major companies already committed to taking part in the transparency initiative. This transformative new program, created by manufacturers and retailers, enables consumers to get additional details about products by scanning a bar code or doing an online search to reach a landing page with information on ingredients and other attributes of a wide range of food, beverage, pet care, household and personal care products.

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Dole debuts new products for “Get Up and Grow” program

IMG_1912-36Expanding on the success of its “Get Up and Grow” program, Dole is debuting three new products designed to encourage Americans to consume more fruits and vegetables, said Dole Fresh Vegetables marketing VP Carrie Ann Arias. Dole is also meeting consumer demands by offering Premium Celery Hearts with a “less stringy” consistency, darker color and less bitter taste and new Chopped Poppy Seed and Chopped Pomegranate Salad kits, Arias said.

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