M&M’S Launch Gets Mass Support

Mars Inc.’s caramel-filled M&M’s recently hit shelves across the U.S.  The manufacturer focused heavily on mass merchants for the debut, giving Meijer an early launch window and Walmart an extensive P-O-P program.

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Campbell Soup Co. Rolls Out Pepperidge Farm Farmhouse Thin & Crispy Cookies

Campbell Soup Co. is rolling out Pepperidge Farm Farmhouse Thin & Crispy, a line of cookies inspired by homemade cookie recipes and made with only nine to 12 real ingredients, depending on the flavor. The ingredients include baking soda, brown sugar, butter, cage-free eggs, chocolate, flour, sugar, vanilla extract and salt. The three varieties of cookies are Dark Chocolate Chip, Mint Chocolate Chip and Triple Chocolate Chip. A package has a suggested retail price of $3.49.

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Pepsi Heats up Summer with PepsiFire

With sales of carbonated soft drinks declining, marketers are trying everything to create excitement and encourage purchase, including unique flavors only available for a limited time. This is exemplified by the Pepsi brand, which is encouraging fans to “Get It While It’s Hot,” the tagline used to launch Pepsi Fire. This new cola with a cinnamon-flavored twist will only be available for the eight-week period from May 22 to July 16.

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Canada Dry Rewards Relaxation

Dr. Pepper Snapple Group’s Canada Dry is urging consumers to take their downtime seriously.

The brand mixed sports intensity with leisure time in a “Relax Harder” campaign that began the night of the National Collegiate Athletic Association’s College Football Playoff National Championship with spots on NBC and ESPN featuring rapper Wiz Khalifa’s “Work Hard Play Hard” song.

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