The company — which makes the Truly Hard Seltzer, Twisted Tea, Angry Orchard hard cider and Samuel Adams beer offerings, and merged with Dogfish Head Craft Brewery earlier this year — announced today the reformulation of all 13 Truly flavors in an effort to make them “crisper and more refreshing.” This is at least the second time the company has tweaked the flavor since launching the product in 2016.
Purpose Purple Tea is a line of ready to drink purple tea beverages that are Non-GMO verified and, as the name subtly suggests, is built around a social mission that focuses on female tea pickers in Kenya, where the product is sourced.
Wedderspoon is a company that produces manuka-honey based products, including personal care products, drinking vinegars and candy, as well as raw manuka honey in a variety of different formats. Now the company is jumping into the RTD beverage game with a three-flavor line of unfiltered apple cider vinegar (ACV) beverages.
The three flavors include Detox Ginger Turmeric, Immunity Blackcurrant, and Boost Matcha Lemon Cayenne. All three are formulated to be 80 calories (and 17g of sugar) per 10 ounce bottle and include Staimune probiotic cultures).
MillerCoors to release Limited Edition Blue Moon Kegs for 50th Anniversary of Moon Landing
Blue Moon Brewing Company, the no. 1 national craft beer, is releasing a limited-edition keg design inspired by the recent announcement of Blue Origin’s new lunar lander, dubbed Blue Moon. The kegs will be released just ahead of July 20, 2019, in celebration of the 50th anniversary of the first Moon landing – the Apollo 11 mission. Read full post here.
Coca-Cola dips into alcohol alternatives with the launch of Bar None, a collection of ready-to-drink mocktails. It’s a new look for Coke with a “shift in the growth mindset of the company” that is “adopting more growth behaviors, being curious, taking more risks.”