Anheuser-Busch InBev acquires energy drink maker Hiball

One year after inking a deal with coffee giant Starbucks, the world’s largest beer company is making another investment in the non-alcoholic beverage segment. Anheuser-Busch InBev today announced plans to acquire Hiball Inc., a San Francisco-based beverage company founded in 2005 that markets a range of caffeinated beverages, including energy drinks, sparkling waters and cold brew coffees. The company also makes a line of non-caffeinated juices and seltzers, called Alta Palla.

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ORAL I.V. hires new director of sales

ORAL I.V., Inc., the creator of one of the only all-natural, sugar-free, stimulant-free and zero calorie hydration aids on the market, announces the hire of Dale Pinneke as Director of Sales to further the company’s continued sales growth and expansion into new markets such as health and wellness. Prior to joining ORAL I.V., Pinneke served as National Sales Director of RockTape growing the company into a multi-million dollar brand.

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PepsiCo releases Lemon Lemon in time for summer 5/10/2017 0.25 PromoLINK Blog

With summer days just around the corner, Lemon Lemon, a new sparkling lemonade from Purchase, N.Y.-based PepsiCo Inc., is available in stores across the country, offering a refreshing way to enjoy the warmest months of the year. Lemon Lemon includes a mix of lemon juice, bubbles and a touch of sweetness, available in three flavors: Original, Blackberry and Peach. The new sparkling drink contains 70 calories in each 12-ounce can.

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Heineken Launches Coolerpack

Heineken is launching the “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case, and adding ice. The COOLERPACK is the newest edition to the Heineken range of packaging configurations, bringing convenience and occasion-based purchase choice to beer drinkers everywhere.

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Chris Lansing departs PepsiCo amid management shuffle

Shortly after closing on her signature acquisition, KeVita, in January, Chris Lansing, the VP and General Manager of PepsiCo’s Premium Nutrition & Venturing division, has left the company, Pepsi confirmed today. Lansing’s departure was followed by other changes in PepsiCo’s warehouse team — covering items like Tropicana, Gatorade, and other key direct-shipped products — which had taken over the sales responsibilities for the Naked team in 2015.

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