Kellogg Co. is entering the increasingly popular smoothie bowl category with joyböl. This shelf-stable product features a collapsible spoon and a cup of wholesome ingredients to which the consumer adds cold water, milk or a non-dairy beverage, then stirs to make a creamy, satiating portable breakfast or snack. The initial launch is in five varieties. Four of them — chocolate hazelnut, matcha berry, strawberry almond quinoa, and superberries and acai — come with granola clusters.

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