Welch’s Foods has a new CEO, following the retirement of Brad Irwin after 10 years at the helm.

Trevor Bynum, formerly president of the foodservice division of Schwan Food Company, will take over at Welch’s on Oct. 1. He has previously held positions at the WhiteWave Foods division of Groupe Danone, where he was vice president for growth channels, and at General Mills, as a marketing manager.

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