The Coca-Cola Company today announced it has reached an agreement for the acquisition of London-based coffee company Costa Limited. The deal, valued at $5.1 billion, is the largest brand acquisition in the company’s history and is expected to close in the first half of 2019. The move represents a new frontier for the world’s largest beverage company, as it moves into brick-and-mortar retail for the first time and takes over a complex global supply chain in coffee, a highly competitive category.

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