The Coca-Cola Co. has entered into a definitive agreement to acquire a minority ownership stake in sports drink brand BodyArmor. Coca-Cola may increase its ownership stake in the future under the terms of the agreement.
BodyArmor will join the Coca-Cola North America Venturing and Emerging Brands investment portfolio. The brand will continue to operate independently under the leadership of Mike Repole, co-founder and chairman, and the BodyArmor management team. Coca-Cola will become the second largest shareowner in the brand, behind Mr. Repole.
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