Experienced shopper marketing executive Tammy Brumfield was recently named assistant vice president, shopper marketing, for the West region at Coca-Cola.

Brumfield was previously senior vice president, retail marketing services at The Mars Agency, where she led nine U.S. offices and more than 50 retail marketing professionals in the development of shopper marketing strategy. Her clients included Campbell’s, Nestle, Conagra Brands and Bacardi USA.

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