Atlanta — Coca-Cola Co. is targeting a new generation of consumers for this year’s Diet Coke relaunch, using an approach that emerged from a two-year innovation process grounded in consumer research.

Based on the opinions of more than 10,000 shoppers, the latest Diet Coke products address Millennials’ preference for big flavors in their foods by introducing ginger lime, feisty cherry, zesty blood orange and twisted mango varieties. The flavors complement the continuing sale of the original Diet Coke flavor, as Diet Coke Cherry and Diet Coke Lime fade from retail stores but remain available online.

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