A pair of Michigan-based MillerCoors distributors are consolidating their beer businesses. Kalamazoo-headquartered Imperial Beverage today announced that, after five months of negotiating, it had acquired Bayside Beverage, the beer division of Highland Park-based Great Lakes Wine & Spirits. Financial terms of the deal, which closed on March 9, were not disclosed.
Speaking to Brewbound, Larry Cekola, Imperial’s VP of sales and marketing, said the deal would add about 220,000 case equivalents to Imperial’s existing 3 million case beer and wine business. He added that about 65 percent of Imperial’s business is in beer.
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