Unilever p.l.c. says it will buy the Tazo brand from Starbucks, a key brand in the burgeoning specialty tea category in a deal worth $384 million. Under the asset purchase agreement, Unilever will acquire the Tazo brand and all related intellectual property, signature recipes and inventory. Starbucks purchased Tazo in 1999 for $8.1 million.
Read full post here.