The American Beverage Association (ABA) is suing San Francisco over mandatory warning labels on soda advertisements, saying the rules violate the First Amendment. The City and County of San Francisco has recently passed legislation requiring adverts for sugar-sweetened beverages to include a warning about their “harmful health effects”. But the ABA, along with The California Retailers Association and California State Outdoor Advertising Association, says this means private speakers (who may hold differing views) are forced to recite the City’s value judgement. While the ABA accepts the city is free to run campaigns on health concerns around sugar-sweetened beverages, it says the city has gone too far:  trying to “ensure that there is no free marketplace of ideas, but instead only a government-imposed, one-sided public ‘dialogue’ on the topic”.  Read full post here .

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