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Coca-Cola Enterprises is positioning itself as ‘part of the solution to obesity,’ as it pledges to reduce calories by 10% per liter across its beverage portfolio in the next five years.  It will do this with a strategy that promotes no/low calorie options, widens availability of small pack sizes and ensures clear nutritional labeling on all products.  The company has also been tackling calorie consumption through reformulation with Dr. Pepper, Fanta Fruit Twist, Monster and Nestea.  Read full post here.

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