Now trending in consumer/trade marketing is the emergence of Brand Retail Pop-Up Trucks. Strategically parked at entrances to big box stores, drug and grocery chains, the customized vehicles provide opportunity to intercept consumers for sampling/trial while encouraging in-store purchase.
“It’s a display on wheels taking in-store demos to a whole new level,” explains Joel Benson, EventNetUSA President, “Customers watch, sample and are directed to product’s exact aisle location.”
EventNetUSA turn-key services include customized vehicle, road operations, Brand Ambassadors, retail site logistics, routing and permits. Appearances average eight hours daily before moving on to
Founded in 1976, EventNetUSA is the oldest and largest producer of consumer brand marketing events in the sales promotion industry.
Contact: Jill Bass, Director of Business Development, (954) 467-9898, ext. 209 or Jillb@EventNetUSA.com.