IMG_2411The Hershey Co., which acquired KRAVE Jerky in January, may acquire more brands to expand its snack portfolio beyond confections, according to Associate Manager Brandy Woolford. The company is investing in snacks “through leveraging our iconic brands and bringing them options into the snack category, such as Hershey snack mix and bites, but it’s also through M&A like KRAVE Jerky where we know they’re great at what they do,” Woolford said. In the coming months, Hershey will debut a line of Brookside fruit and nut snack bars nationwide.

Read more here .

Subscribe To Our Newsletter

Join our mailing list to receive periodic CPG news and updates from PromotionLINK.

You have successfully subscribed!