CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.

PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.

Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site – see details below. Need more help getting the word out? Contact us for for details on our premium services.

Unilever to Acquire Tazo from Starbucks

Unilever p.l.c. says it will buy the Tazo brand from Starbucks, a key brand in the burgeoning specialty tea category in a deal worth $384 million. Under the asset purchase agreement, Unilever will acquire the Tazo brand and all related intellectual property, signature...

Kraft Heinz Co. Ramps Up Clean-Label Luncheon Meats

Kraft Heinz Co. is ramping up its new Oscar Mayer Natural line, which is all about no artificial preservatives and no artificial flavors or colors. Many of the products make “no antibiotics ever” and “no added hormones” claims. Products that are typically cured with...

Yoplait’s Oui Yogurt is a A Nod to Tradition

General Mills invites Americans to slow down and savor Oui by Yoplait, a new thick, creamy offering inspired by a traditional French recipe, which until now was only available in France. Sold in a French-made 5-oz. glass pot, this unique yogurt is made with simple...

Kellogg to Acquire RXBAR for $600 Million

Kellogg Co., Battle Creek, Mich., has agreed to acquire Chicago Bar Co., LLC, maker of RXBAR clean-label protein bars, for $600 million. RXBAR will continue to operate independently as a standalone business, leveraging Kellogg's scale and resources to continue driving...

Tyson Foods to Cut 450 Jobs, Discusses Future Plans

Tyson Foods, Inc., Springdale, Ark, has announced on Sept. 28 plans to eliminate 450 jobs across several areas and levels of the company, citing potential redundancies from Hillshire Brands, AdvancePierre Foods and Tyson Foods employees. The layoffs were not...

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About

RSL Communications helps marketing services companies target the Consumer Packaged Goods industry.

PromotionLINK Topline

Get the word out by sponsoring our email newsletter. PromotionLINK Topline reaches over 4,000 client side and agency marketing execs.  You provide a graphic and copy – we take care of the rest.

BrandBASE

BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes.  It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.

Sales Sensei

Does your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!

Partners

 

 

Prospect Link

Most companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or tokrongly@prospectlink.biz. www.prospectlink.biz

Samurai Business Group

Samurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or r.lambert@samuraibizgrp.com. www.samuraibizgrp.com

Team

Bob Leonard

Bob Leonard

President & Founder

Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.

Tracy Collins

Tracy Collins

Researcher

Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.

Heather Kufner

Heather Kufner

Researcher

Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.

Cristin Murray

Cristin Murray

Researcher

Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.

3 + 9 =

RSL Communications, Inc.
(212) 481-6800
info@promotionlink.com

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