CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
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Over the last eight weeks, Anheuser-Busch InBev and Craft Brew Alliance (CBA) have been working together to finally complete a merger of the long linked together beer companies. The culmination of that work came Monday with the announcement that A-B, which owns 31.2%...
Boston Beer Company Reformulates All Truly Hard Seltzer Flavors, Plans to Launch Lemonade Seltzer in 2020
The company — which makes the Truly Hard Seltzer, Twisted Tea, Angry Orchard hard cider and Samuel Adams beer offerings, and merged with Dogfish Head Craft Brewery earlier this year — announced today the reformulation of all 13 Truly flavors in an effort to make them...
Purpose Purple Tea is a line of ready to drink purple tea beverages that are Non-GMO verified and, as the name subtly suggests, is built around a social mission that focuses on female tea pickers in Kenya, where the product is sourced. Read full post...
Bear Republic Brewing Company co-founder Richard R. Norgrove will step down as CEO, the Northern California-based company announced Monday. Mr. Norgorve’s son, Richard G., will take over as the company’s chief executive. In addition to the younger Norgrove’s...
Private investment firm Aterian Investment Partners has completed the acquisition of Hain Pure protein from The Hain Celestial Group, Inc. The transaction, which was announced in May, is valued at $80 million. Read full post...
Ceria Brewing Company has introduced Colorado’s first THC-infused de-alcoholized craft beer, helmed by Blue Moon’s former brewmaster, with further THC launches planned for the coming months. Read full post...
Wedderspoon is a company that produces manuka-honey based products, including personal care products, drinking vinegars and candy, as well as raw manuka honey in a variety of different formats. Now the company is jumping into the RTD beverage game with a three-flavor...
MillerCoors to release Limited Edition Blue Moon Kegs for 50th Anniversary of Moon Landing Blue Moon Brewing Company, the no. 1 national craft beer, is releasing a limited-edition keg design inspired by the recent announcement of Blue Origin’s new lunar lander, dubbed...
Coca-Cola dips into alcohol alternatives with the launch of Bar None, a collection of ready-to-drink mocktails. It's a new look for Coke with a “shift in the growth mindset of the company” that is “adopting more growth behaviors, being curious, taking more risks.”...
After an eight-month search, the Boston Beer Company has identified its next chief marketing officer. The country’s second-largest craft brewery today named Lesya Lysyj, who is currently the U.S. president of Welch’s Foods Inc., as its new CMO. Read full post here...
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BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
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President & Founder
Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.
Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.