CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.

PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.

Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site – see details below. Need more help getting the word out? Contact us for for details on our premium services.

Kevin Klock departs as CEO of talking rain

In a highly unexpected move, Kevin Klock has departed as president and CEO of Talking Rain, the maker of Sparkling Ice. Klock, who had been with the company since 2006 and took the reins in 2010, shepherded the exceptional growth of Sparkling Ice, a brand of flavored,...

Starbucks launches Teavana RTD teas

Starbucks today announced that a new line of bottled teas under its Teavana brand will soon hit the market in four states. The news comes approximately eight months after Starbucks and Anheuser-Busch InBev (ABI) announced a partnership in which the beer giant would...

Institute Brings Aboard McMahon

The Path to Purchase Institute has named Mike McMahon its new president and executive director.  He replaces Institute founder Pete Hoyt, who became chief executive officer & president of the Institute’s parent company, EnsembleIQ, in July. Read full...

Clorox Leverages Technology on Speedy Path to Purchase

Digital and mobile commerce allows consumers to go from planning mode to purchasing in a matter of seconds, while auto-replenishment keeps them locked into buyer mode and can shut competing brands out. CPGs must adapt to the way technology is affecting the retail...

Pabst Brewing announces new CEO

Los Angeles-based Pabst Brewing Co., announced that it has named Simon Thorpe Chief Executive Officer, effective December 1. Eugene Kashper, current chairman and chief executive officer, will remain full-time Chairman of the Board and continue to play an active role...

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Post a Listing

Posting a listing on PromotionLINK is quick and easy. And, it’s FREE. Your listing must be for a specific upcoming promotion program. This includes sampling opportunities, tie-ins, sponsorships, on-pack offers, retailer-specific programs or major local events (e.g. NYC Marathon). We have an easy, three-step process:

Step 1 – Whip up a clever headline.
Step 2 – We’ll need some information about your program. Keep it succinct. 100 words, max.
Step 3 – Include a nice graphic. That’s it!

Email your copy and graphic to info@promotionlink.com for final approval.

About

RSL Communications helps marketing services companies target the Consumer Packaged

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Goods industry.

PromotionLINK Topline

Get the word out by sponsoring our email newsletter. PromotionLINK Topline reaches over 4,000 client side and agency marketing execs.  You provide a graphic and copy – we take care of the rest.

BrandBASE

BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes.  It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.

Sales Sensei

Does your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!

Partners

Partnership Source

Collaboration is the heart of Partnership Source. The mission of Partnership Source is to bring brands together to make each partner’s marketing efforts more successful than if they were working independently. Partnership Source helps stretch marketing budgets while optimizing the effectiveness of marketing and promotion campaigns. Contact: Mike Burnette, (917) 776-4199 or mike@partnershipsource.com.

Prospect Link

Most companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or tokrongly@prospectlink.biz. www.prospectlink.biz

Samurai Business Group

Samurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or r.lambert@samuraibizgrp.com. www.samuraibizgrp.com

Team

Bob Leonard

Bob Leonard

President & Founder

Bob Leonard is the President & Founder of RSL Communications, Inc. He created BrandBASE, the database focused strictly on the Consumer Packaged Goods industry and also publishes PromotionLINK. He lives on the Upper West Side of Manhattan with his wife and two rescue cats.

Tracy Collins

Tracy Collins

Researcher

Tracy Collins has been a researcher for RSL Communications, Inc. since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs, and one cat.

Heather Kufner

Heather Kufner

Researcher

Heather is is a researcher for RSL Communications. She was previously a sales and marketing manager for a global cosmetic company, an outside sales account executive for a local newspaper and an inside rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.

Cristin Murray

Cristin Murray

Researcher

Cristin is a researcher for RSL Communications. She enjoys researching and learning about products she encounters in her own life as a consumer. She has previous experience in contract documentation and administration. She and her husband are avid travelers and live in Schaumburg, IL.

Contact

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RSL Communications, Inc.
109 W. 27th St., Ste. 11B
New York, NY 10001
(212) 481-6800
info@promotionlink.com