CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
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Ceria Brewing Company has introduced Colorado’s first THC-infused de-alcoholized craft beer, helmed by Blue Moon’s former brewmaster, with further THC launches planned for the coming months. Read full post...
Wedderspoon is a company that produces manuka-honey based products, including personal care products, drinking vinegars and candy, as well as raw manuka honey in a variety of different formats. Now the company is jumping into the RTD beverage game with a three-flavor...
MillerCoors to release Limited Edition Blue Moon Kegs for 50th Anniversary of Moon Landing Blue Moon Brewing Company, the no. 1 national craft beer, is releasing a limited-edition keg design inspired by the recent announcement of Blue Origin’s new lunar lander, dubbed...
Coca-Cola dips into alcohol alternatives with the launch of Bar None, a collection of ready-to-drink mocktails. It's a new look for Coke with a “shift in the growth mindset of the company” that is “adopting more growth behaviors, being curious, taking more risks.”...
After an eight-month search, the Boston Beer Company has identified its next chief marketing officer. The country’s second-largest craft brewery today named Lesya Lysyj, who is currently the U.S. president of Welch’s Foods Inc., as its new CMO. Read full post here...
Having watched as oat milk fueled its successful recent round of coffee innovation, Rise Brewing Co. is betting the increasingly popular ingredient can work just as well on its own. The New York City-based coffee company began producing its own supply of organic oat...
Veteran CPG marketing executive Eric Berniker, who most recently served as CMO of CORE Hydration, has joined organic sports drink maker Roar Beverage Company as its new CMO and its investor AccelFoods as an operating partner. Read full post...
Amos Ryals McMullian Jr. has been elected president and chief executive officer of Flowers Foods, Inc. by the company’s board. He will succeed Allen L. Shiver, who intends to retire from the company and step down from the board of directors following Flowers’ annual...
Lisa Chang has been named chief people officer for The Coca-Cola Co., effective March 1. In this role, Ms. Chang will oversee the company’s global human resources operations. Ms. Chang joins Coca-Cola from AMB Group, L.L.C., where she was senior vice-president and...
Conagra Brands, Inc. has announced plans to lay off approximately 100 employees at its Pinnacle Foods, Inc. office in Boulder as part of a planned shutdown of the facility. “In October, Conagra Brands acquired Pinnacle Foods and, as a part of that transaction,...
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BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
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President & Founder
Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.
Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.