CPG News, Executive Updates, Industry Events & Upcoming Promotion Opportunities.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, industry events, plus upcoming promotion, tie-in, sponsorship programs.
Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site – see details below. Need more help getting the word out? Contact us for for details on our premium services.
Chicago, IL – Enjoy Life Foods, the leading brand in the growing Free-From category, showcased new plant-based protein-packed ProBurst Bites™ and snack-size versions of the brand’s best-selling baking chocolate, Baking Chocolate Snack Packs, at Natural Products Expo...
Hani El-Naffy, president and chief operating officer of Fresh Del Monte Produce Inc., has announced plans to step down from his role early next year. He will remain a member of the company’s board of directors. The company said it will move forward with implementing a...
Jonathon J. Nudi has been named senior vice-president and president of U.S. Retail at General Mills, Inc., succeeding Jeff Harmening, who was promoted in June to president and chief operating officer of General Mills. Bethany C. Quam will replace Mr. Nudi as senior...
Dean Foods Co. has unveiled a succession plan for its top leadership. As part of that plan, Ralph Scozzafava, executive vice-president and chief operating officer, will succeed Gregg A. Tanner as the company’s chief executive officer and as a member of the company’s...
Jeffrey M. Ettinger will retire as chief executive officer of Hormel Foods Corp. on Oct. 30. He will continue to serve as chairman of the board. James P. Snee, currently president and chief operating officer, has been named to succeed Mr. Ettinger as CEO. Read full...
Ryne O’Donnell is passionate in his belief that organic foods provide greater health benefits as compared to conventional ones. He also views cold-pressed juice as an ideal format for greater consumption of organic produce. That line of thinking led the creation of...
Vancouver-based NorthStar Organic is preparing to enter the US sports drink market this year, according to the company’s president, Shahab Samimi. Read full post...
Just as his 3-year-old thoroughbred Outwork thundered down the race track at the Kentucky Derby earlier this year, BODYARMOR Co-Founder and Chairman Mike Repole is in his own race as he aims to beat the competition in the $11.2 billion global sports drinks market....
Sunup Green Coffee presents a new approach to the RTD coffee category by using unroasted coffee beans. Eliminating the roasting process, which is basically what gives coffee its signature flavor, results in something very different: Instead of a dark, bold, and...
Sierra Nevada Brewing yesterday named Jeff White as the company’s first chief operating officer. White, who began with the Chico, Calif.-based craft brewery in 2013 as its systems integration director, will bring more than 30 years of brewing industry experience to...
Post a Listing
Posting a listing on PromotionLINK is quick and easy. And, it’s FREE. Your listing must be for a specific upcoming promotion program. This includes sampling opportunities, tie-ins, sponsorships, on-pack offers, retailer-specific programs or major local events (e.g. NYC Marathon). We have an easy, three-step process:
Step 1 – Whip up a clever headline.
Step 2 – We’ll need some information about your program. Keep it succinct. 100 words, max.
Step 3 – Include a nice graphic. That’s it!
Email your copy and graphic to firstname.lastname@example.org for final approval.
RSL Communications helps marketing services companies target the Consumer Packaged Goods industry.
PromotionLINK ToplineGet the word out by sponsoring our email newsletter. PromotionLINK Topline reaches over 4,000 client side and agency marketing execs. You provide a graphic and copy – we take care of the rest.
BrandBASEBrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
Sales SenseiDoes your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!
Partnership SourceCollaboration is the heart of Partnership Source. The mission of Partnership Source is to bring brands together to make each partner’s marketing efforts more successful than if they were working independently. Partnership Source helps stretch marketing budgets while optimizing the effectiveness of marketing and promotion campaigns. Contact: Mike Burnette, (917) 776-4199 or email@example.com.
Prospect LinkMost companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or firstname.lastname@example.org. www.prospectlink.biz
Samurai Business GroupSamurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or email@example.com. www.samuraibizgrp.com
President & Founder
Bob Leonard is the President & Founder of RSL Communications, Inc. He created BrandBASE, the database focused strictly on the Consumer Packaged Goods industry and also publishes PromotionLINK. He lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications, Inc. since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs, and one cat.
Heather is is a researcher for RSL Communications. She was previously a sales and marketing manager for a global cosmetic company, an outside sales account executive for a local newspaper and an inside rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin is a researcher for RSL Communications. She enjoys researching and learning about products she encounters in her own life as a consumer. She has previous experience in contract documentation and administration. She and her husband are avid travelers and live in Schaumburg, IL.
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