CPG News, Executive Updates, Industry Events & Upcoming Promotion Opportunities.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, industry events, plus upcoming promotion, tie-in, sponsorship programs.
Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site – see details below. Need more help getting the word out? Contact us for for details on our premium services.
Centre Partners Management LLC (“Centre Partners”) announced today that its portfolio company Bellisio Foods Inc. (“Bellisio” or the “Company”) has entered into a definitive agreement to be acquired by Charoen Pokphand Foods Public Company Limited (“CP Foods”), of...
Profound changes occur quickly, and your customer experience program can fall behind the leaders. Successful CX programs expand and evolve, with experimentation reaping many great insights. Join us and learn how to: build a business case for your organization’s CX...
Coty Inc. announced October 3, 2016 that it has completed the merger of The Procter & Gamble Company’s fine fragrance, color cosmetics, salon professional and hair color and certain styling businesses (“P&G Specialty Beauty Business”) into Coty. Coty is now...
Personnel changes are starting in the wake of Molson Coors’ purchase of MillerCoors. The company made one key addition, but has also begun cutting positions across the U.S. Yesterday, Molson Coors named Tracey Joubert as its new chief financial officer. Joubert had...
Anheuser-Busch is to acquire Karbach Brewing Co, a Texas craft brewer it identifies as one of the country’s fastest-growing craft brands. Karback Brewing Co was founded in Karbach Street in 2011. Production reached 17,000 barrels in 2013, then grew to 40,00 barrels...
Gores Holdings, Inc. (“Gores Holdings”) (NASDAQ CM: GRSHU, GRSH, GRSHW), a special purpose acquisition company sponsored by an affiliate of The Gores Group, LLC (“The Gores Group” or “Gores”), today announced that it completed the acquisition of Hostess Brands, LLC...
Michael S. Levitt has been appointed to the newly created role of senior vice-president of corporate development for Pinnacle Foods, Inc., effective Oct. 31. In his new role, Mr. Levitt will partner with Craig Steeneck, executive vice-president and chief financial...
ATCHISON, KAN., November 7, 2016—MGP (Nasdaq: MGPI), a leading U.S. supplier of premium distilled spirits and specialty wheat proteins and starches, today announced the acquisition of the George Remus whiskey brand from Queen City Whiskey LLC, Cincinnati. Terms of the...
The latest innovation from Oberto Brands is Oberto Trail Mix, combining beef or chicken jerky with nuts, seeds, dried fruit and chocolate. Varieties include original beef, spicy sweet beef and teriyaki chicken. Read full...
General Mills, Inc. has partnered with the Girl Scouts of America to introduce two new cereals in 2017: Girl Scouts Thin Mints and Girl Scouts Caramel Crunch. Read full...
Post a Listing
Posting a listing on PromotionLINK is quick and easy. And, it’s FREE. Your listing must be for a specific upcoming promotion program. This includes sampling opportunities, tie-ins, sponsorships, on-pack offers, retailer-specific programs or major local events (e.g. NYC Marathon). We have an easy, three-step process:
Step 1 – Whip up a clever headline.
Step 2 – We’ll need some information about your program. Keep it succinct. 100 words, max.
Step 3 – Include a nice graphic. That’s it!
Email your copy and graphic to firstname.lastname@example.org for final approval.
RSL Communications helps marketing services companies target the Consumer Packaged Goods industry.
PromotionLINK ToplineGet the word out by sponsoring our email newsletter. PromotionLINK Topline reaches over 4,000 client side and agency marketing execs. You provide a graphic and copy – we take care of the rest.
BrandBASEBrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
Sales SenseiDoes your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!
Partnership SourceCollaboration is the heart of Partnership Source. The mission of Partnership Source is to bring brands together to make each partner’s marketing efforts more successful than if they were working independently. Partnership Source helps stretch marketing budgets while optimizing the effectiveness of marketing and promotion campaigns. Contact: Mike Burnette, (917) 776-4199 or email@example.com.
Prospect LinkMost companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or firstname.lastname@example.org. www.prospectlink.biz
Samurai Business GroupSamurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or email@example.com. www.samuraibizgrp.com
President & Founder
Bob Leonard is the President & Founder of RSL Communications, Inc. He created BrandBASE, the database focused strictly on the Consumer Packaged Goods industry and also publishes PromotionLINK. He lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications, Inc. since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs, and one cat.
Heather is is a researcher for RSL Communications. She was previously a sales and marketing manager for a global cosmetic company, an outside sales account executive for a local newspaper and an inside rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin is a researcher for RSL Communications. She enjoys researching and learning about products she encounters in her own life as a consumer. She has previous experience in contract documentation and administration. She and her husband are avid travelers and live in Schaumburg, IL.
RSL Communications, Inc.
109 W. 27th St., Ste. 11B
New York, NY 10001