PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.

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Chicken Crust Pizza Disrupts the Pizza Category

A new-take on gluten-free pizza uses chicken for the crust. Real Good Food Co. is rolling out Real Good Pizza, a disrupter in the frozen pizza category. It’s made using a proprietary parmesan chicken crust instead of a traditional flour, corn or rice base. One serving...

TreeHouse Hires Steve Oakland as CEO

TreeHouse Foods Inc. will have only its second CEO on March 26, when Steven Oakland joins as CEO and president. At the end of January, J.M. Smucker Co. had just announced the June 29 expected "retirement" of Oakland, who is just 56. At TreeHouse, Oakland succeeds Sam...

General Mills Buying Blue Buffalo

General Mills is the latest mainstream food company to get into pet foods, today (Feb. 23) announcing it will buy Blue Buffalo Pet Products Inc. for $8 billion. The buyer claims it "establishes General Mills as the leader in the U.S. wholesome natural pet food...

Kraft Heinz launching new breakfast brand

New from the Kraft Heinz Co. is Just Crack an Egg, a line of breakfast products featuring diced vegetables, Oscar Mayer meat, Kraft shredded cheese and Ore-Ida potatoes. The products are packaged in individual serving cups that may be prepared in less than two...

Hershey’s Chairman Bilbrey to Retire

Hershey Co. chairman John P. Bilbrey will retire from the company's board this spring, with lead independent director Charles Davis taking over the role. Bilbrey, 61, previously served as president and CEO of the company and was elected to the Hershey board of...

About Face: Diet Pepsi May Bring Back Aspartame

Diet Pepsi Cola may be going back to using aspartame, a report in Ad Age claims. The diet soft drink brand may experience a sweetener reversal since PepsiCo pulled the artificial sweetener in 2015, in a marketing move over safety concerns, and replaced it with...

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RSL Communications helps marketing services companies target the Consumer Packaged Goods industry.

PromotionLINK Topline

Get the word out by sponsoring our email newsletter. PromotionLINK Topline reaches over 4,000 client side and agency marketing execs.  You provide a graphic and copy – we take care of the rest.


BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes.  It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.

Sales Sensei

Does your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!




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Most companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or tokrongly@prospectlink.biz. www.prospectlink.biz

Samurai Business Group

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Bob Leonard

Bob Leonard

President & Founder

Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.

Tracy Collins

Tracy Collins


Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.

Heather Kufner

Heather Kufner


Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.

Cristin Murray

Cristin Murray


Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.

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