CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site – see details below. Need more help getting the word out? Contact us for for details on our premium services.
Russell Stover Chocolates, Kansas City Mo., has named Andrew Deister president and CEO, reports say. Deister replaces Andreas Pfluger, who became CEO after the brand was purchased by Lindt & Sprüngli in 2014. Pfluger will continue to oversee company’s NAFTA...
One year after inking a deal with coffee giant Starbucks, the world’s largest beer company is making another investment in the non-alcoholic beverage segment. Anheuser-Busch InBev today announced plans to acquire Hiball Inc., a San Francisco-based beverage company...
Mars Inc.’s caramel-filled M&M’s recently hit shelves across the U.S. The manufacturer focused heavily on mass merchants for the debut, giving Meijer an early launch window and Walmart an extensive P-O-P program. Read full...
McCormick & Co. Inc. on July 18 announced an agreement to acquire Reckitt Benckiser’s Food Division (RB Foods) for $4.2 billion. The deal will add Frank’s RedHot sauce, French’s Mustard, Cattlemen’s barbecue sauce and a handful of other brands to...
Причем все это вам будет стоить совсем недорого, потраченные деньги на покупку документа об образовании вернутся сторицей в ближайшую же выплату зарплаты, поскольку она будет гораздо больше, чем придется выложить за диплом или свидетельство. Здравствуйте! Наш учебный...
Dr Pepper Snapple Group, Plano, Tex., announced June 22 that Lain Hancock has been named chief executive officer of Bai Brands, replacing Bai founder Ben Weiss, who has left the business. Read full...
Campbell Soup Co. is rolling out Pepperidge Farm Farmhouse Thin & Crispy, a line of cookies inspired by homemade cookie recipes and made with only nine to 12 real ingredients, depending on the flavor. The ingredients include baking soda, brown sugar, butter,...
With sales of carbonated soft drinks declining, marketers are trying everything to create excitement and encourage purchase, including unique flavors only available for a limited time. This is exemplified by the Pepsi brand, which is encouraging fans to “Get It While...
ORAL I.V., Inc., the creator of one of the only all-natural, sugar-free, stimulant-free and zero calorie hydration aids on the market, announces the hire of Dale Pinneke as Director of Sales to further the company’s continued sales growth and expansion into new...
The news announced last week that Vevey, Switzerland-based Nestle S.A. is undertaking a strategic review of its $925 million U.S. confectionery business has placed potential consolidation for the category front and center. Read full...
Post a Listing
Posting a listing on PromotionLINK is quick and easy. And, it’s FREE. Your listing must be for a specific upcoming promotion program. This includes sampling opportunities, tie-ins, sponsorships, on-pack offers, retailer-specific programs or major local events (e.g. NYC Marathon). We have an easy, three-step process:
Step 1 – Whip up a clever headline.
Step 2 – We’ll need some information about your program. Keep it succinct. 100 words, max.
Step 3 – Include a nice graphic. That’s it!
Email your copy and graphic to firstname.lastname@example.org for final approval.
RSL Communications helps marketing services companies target the Consumer Packaged Goods industry.
PromotionLINK ToplineGet the word out by sponsoring our email newsletter. PromotionLINK Topline reaches over 4,000 client side and agency marketing execs. You provide a graphic and copy – we take care of the rest.
BrandBASEBrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
Sales SenseiDoes your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!
Partnership SourceCollaboration is the heart of Partnership Source. The mission of Partnership Source is to bring brands together to make each partner’s marketing efforts more successful than if they were working independently. Partnership Source helps stretch marketing budgets while optimizing the effectiveness of marketing and promotion campaigns. Contact: Mike Burnette, (917) 776-4199 or email@example.com.
Prospect LinkMost companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or firstname.lastname@example.org. www.prospectlink.biz
Samurai Business GroupSamurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or email@example.com. www.samuraibizgrp.com
President & Founder
Bob Leonard is the President & Founder of RSL Communications, Inc. He created BrandBASE, the database focused strictly on the Consumer Packaged Goods industry and also publishes PromotionLINK. He lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications, Inc. since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs, and one cat.
Heather is is a researcher for RSL Communications. She was previously a sales and marketing manager for a global cosmetic company, an outside sales account executive for a local newspaper and an inside rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin is a researcher for RSL Communications. She enjoys researching and learning about products she encounters in her own life as a consumer. She has previous experience in contract documentation and administration. She and her husband are avid travelers and live in Schaumburg, IL.
RSL Communications, Inc.
109 W. 27th St., Ste. 11B
New York, NY 10001