CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site – see details below. Need more help getting the word out? Contact us for for details on our premium services.
Ocean Spray, an agricultural cooperative owned by more than 700 cranberry farmers, has been busy rolling out new cranberry juice products. Three new beverage lines are: Ocean Spray Organic 100% Juice Blends Ocean Spray Pure Cranberry (Unsweetened) 100% Juice Ocean...
Mars, Inc., McLean, Va., known for confectionery brands like M&M’s and Snickers, plans to announce that it will buy a minority stake in Kind, New York, the maker of wildly popular snack bars, according to a report in The New York Times. Kind says it will remain...
Monica Diaz has been appointed to the newly created position of chief diversity and inclusion officer at the Campbell Soup Co., effective Nov. 20. In this role, Ms. Diaz will lead the company’s diversity and inclusion strategy, creating new programs and enhancing...
Glenn Leitch has been tapped as executive vice-president of supply chain for Hormel Foods Corp. Mr. Leitch is currently group vice-president of Hormel Foods and president of Jennie-O Turkey Store. In his new role, he will lead procurement, manufacturing, logistics,...
Steve Gress has been named executive vice-president of U.S. sales for the Jones Soda Co. In his new role, he will be responsible for building Jones Soda’s new Lemoncocco brand in the United States and expanding the company’s cane sugar soda throughout the craft soda...
Stewart F. Glendinning has been named chief financial officer of Tyson Foods, Inc., effective Feb. 10, 2018. He will succeed Dennis Leatherby, who has been c.f.o. since 2008. Read full...
Kendall J. Powell will retire as chairman of the board for General Mills, Inc. at the end of the year. The board of directors has chosen chief executive officer Jeffrey L. Harmening to succeed him as chairman of the board upon Mr. Powell’s retirement. Mr. Harmening...
Bruce C. Wacha has been named executive vice-president of finance and chief financial officer of B&G Foods, Inc., effective Nov. 27. Mr. Wacha is currently executive vice-president of corporate strategy and business development for the company. Read full...
Nestle USA has acquired Chameleon Cold-Brew, an Austin, Texas-based maker of premium coffee. Financial terms of the transaction were not disclosed. Read full...
Dave Yawman has been named executive vice-president, government affairs, general counsel and corporate secretary at PepsiCo, Inc. Most recently, Mr. Yawman served as senior vice-president and deputy general counsel, PepsiCo, and general counsel North America and...
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Step 1 – Whip up a clever headline.
Step 2 – We’ll need some information about your program. Keep it succinct. 100 words, max.
Step 3 – Include a nice graphic. That’s it!
Email your copy and graphic to email@example.com for final approval.
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BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
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President & Founder
Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.
Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.