CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
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Simply Fresh Foods introduces Rojo’s Queso Dips and Rojo’s Salsas. A first for the company, the 12-oz. queso dips come in two varieties. Salsa Con Queso is tangy sour cream blended with creamy cotija and cream cheeses and mixed with fresh tomatoes, onions and jalapeno...
Mondelēz International is launching Véa. Designed to drive growth in the savory cracker segment, Véa comes in three formats in a total of six globally inspired recipes that should appeal to those interested in discovering something new. The entire Véa portfolio...
In efforts to appeal to today’s adventurous consumers’ insatiable appetite for bold and ethnic flavors, Saputo Cheese USA Inc. is growing its Great Midwest artisan cheese brand. Hand-crafted in small batches, the three new flavors are ghost pepper cheddar in 7-oz...
Nestlé USA is getting creative in the frozen pizza category with a number of product rollouts. New DiGiorno Crispy Pan Pizza is baked in its own pan fresh in the home oven. It is topped with edge-to-edge cheese for a crust that is crispy and caramelized on the outside...
Leaf Brands LLC in Newport Beach said it will bid for Switzerland-based Nestle SA’s U.S. candy business. Nestle brands include Butterfinger, Baby Ruth and Crunch bar, and had U.S. sales of about $922 million last year, a 2.9% market share. It has begun shopping the...
B&G Foods will acquire the SnackWell’s cookie brand and the Back to Nature granola line in a $162.5 million deal. B&G Foods is expecting to develop a stronger presence with natural foods grocers after the deal closes, said CEO Bob Cantwell. Read full...
J&J Snack Foods, Pennsauken, N.J., announced Aug. 16 it has acquired Labriola Baking Co., a premium baker of breads and artisan soft pretzels, located in Alsip, Ill. Labriola began in 1993 as a local delivery bakery in suburban Chicago, and has grown into a...
Gregory N. Longstreet has been named chief executive officer of Del Monte Foods, Inc., a subsidiary of Del Monte Pacific Ltd., effective Sept. 5. Read full...
Mars Food, a segment of Mars Inc., has signed an agreement to acquire majority stake in Preferred Brands International, a Stamford, Conn., manufacturer and marketer of ready-to-heat Indian and Asian food products sold primarily under the Tasty Bite brand, for an...
Hormel Foods Corp. has named Lisa Selk chief executive officer of CytoSport, the sports nutrition company and maker of Muscle Milk premium protein products. Selk will steer the CytoSport enterprise as it continues to focus on new product innovation and expanded...
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BrandBASEBrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
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Partnership SourceCollaboration is the heart of Partnership Source. The mission of Partnership Source is to bring brands together to make each partner’s marketing efforts more successful than if they were working independently. Partnership Source helps stretch marketing budgets while optimizing the effectiveness of marketing and promotion campaigns. Contact: Mike Burnette, (917) 776-4199 or email@example.com.
Prospect LinkMost companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or firstname.lastname@example.org. www.prospectlink.biz
Samurai Business GroupSamurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or email@example.com. www.samuraibizgrp.com
President & Founder
Bob Leonard is the President & Founder of RSL Communications, Inc. He created BrandBASE, the database focused strictly on the Consumer Packaged Goods industry and also publishes PromotionLINK. He lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications, Inc. since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs, and one cat.
Heather is is a researcher for RSL Communications. She was previously a sales and marketing manager for a global cosmetic company, an outside sales account executive for a local newspaper and an inside rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin is a researcher for RSL Communications. She enjoys researching and learning about products she encounters in her own life as a consumer. She has previous experience in contract documentation and administration. She and her husband are avid travelers and live in Schaumburg, IL.
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