CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
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Natural beverage manufacturer High Brew Coffee has partnered with Wild Ophelia by Vosges Haut-Chocolat, a socially conscious brand of chocolates, to offer Wild Ophelia Chocolate Coffee Bites. These bite-sized confections come in Jet Black, Mexican Vanilla, Sea Salt...
A new-take on gluten-free pizza uses chicken for the crust. Real Good Food Co. is rolling out Real Good Pizza, a disrupter in the frozen pizza category. It’s made using a proprietary parmesan chicken crust instead of a traditional flour, corn or rice base. One serving...
A pair of Michigan-based MillerCoors distributors are consolidating their beer businesses. Kalamazoo-headquartered Imperial Beverage today announced that, after five months of negotiating, it had acquired Bayside Beverage, the beer division of Highland Park-based...
TreeHouse Foods Inc. will have only its second CEO on March 26, when Steven Oakland joins as CEO and president. At the end of January, J.M. Smucker Co. had just announced the June 29 expected "retirement" of Oakland, who is just 56. At TreeHouse, Oakland succeeds Sam...
Jack Link’s will be launching five new protein-packed products in 2018. The shelf-stable lineup includes Lorissa’s Kitchen Beef Sticks, which are made from 100 percent grass-fed beef that has been seasoned and slow-smoked without any added nitrates, monosodium...
In an SEC filing on Feb. 16, Kellogg Co. announced the retirement – although using the phrase "to pursue other opportunities" – of Paul Norman as a corporate senior vice president and president of Kellogg North America, effective April 1. No immediate successor was...
General Mills is the latest mainstream food company to get into pet foods, today (Feb. 23) announcing it will buy Blue Buffalo Pet Products Inc. for $8 billion. The buyer claims it "establishes General Mills as the leader in the U.S. wholesome natural pet food...
New from the Kraft Heinz Co. is Just Crack an Egg, a line of breakfast products featuring diced vegetables, Oscar Mayer meat, Kraft shredded cheese and Ore-Ida potatoes. The products are packaged in individual serving cups that may be prepared in less than two...
Hershey Co. chairman John P. Bilbrey will retire from the company's board this spring, with lead independent director Charles Davis taking over the role. Bilbrey, 61, previously served as president and CEO of the company and was elected to the Hershey board of...
Diet Pepsi Cola may be going back to using aspartame, a report in Ad Age claims. The diet soft drink brand may experience a sweetener reversal since PepsiCo pulled the artificial sweetener in 2015, in a marketing move over safety concerns, and replaced it with...
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BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
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President & Founder
Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.
Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.