CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.

PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.

Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site – see details below. Need more help getting the word out? Contact us for for details on our premium services.

Kellogg Honey Smacks Salmonella Cases Reach 130

As of Aug. 30, 130 people have been sickened by salmonella linked to Kellogg’s Honey Smacks cereal. The source of the contamination has not been identified, but the FDA noted its discussions involved not just Kellogg but an unidentified contract manufacturer. Read...

After review, Campbell drops Fresh division

As the result of a larger strategic review of operations initiated in May, the Camden, N.J.-based company today announced plans to sell off its Campbell Fresh division, which includes brands such as Bolthouse Farms, Garden Fresh Gourmet and its line of refrigerated...

Coke acquires Costa Coffee for $5B

The Coca-Cola Company today announced it has reached an agreement for the acquisition of London-based coffee company Costa Limited. The deal, valued at $5.1 billion, is the largest brand acquisition in the company’s history and is expected to close in the first half...

Coca-Cola acquires minority stake in BodyArmor

The Coca-Cola Co. has entered into a definitive agreement to acquire a minority ownership stake in sports drink brand BodyArmor. Coca-Cola may increase its ownership stake in the future under the terms of the agreement. BodyArmor will join the Coca-Cola North America...

Garden of Life Rolls Out Goal-Oriented Protein Bars

Today’s health-conscious consumers are setting goals — whether it’s a fitness goal, a lifestyle goal or a goal to attain or maintain their optimal wellness — and they are looking for convenient, great-tasting, truly clean protein on the go. In response, Garden of Life...

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Posting a listing on PromotionLINK is quick and easy. And, it’s FREE. Your listing must be for a specific upcoming promotion program. This includes sampling opportunities, tie-ins, sponsorships, on-pack offers, retailer-specific programs or major local events (e.g. NYC Marathon). We have an easy, three-step process:

Step 1 – Whip up a clever headline.
Step 2 – We’ll need some information about your program. Keep it succinct. 100 words, max.
Step 3 – Include a nice graphic. That’s it!

Email your copy and graphic to info@promotionlink.com for final approval.

About

RSL Communications helps marketing services companies target the Consumer Packaged Goods industry.

PromotionLINK Topline

Get the word out by sponsoring our email newsletter. PromotionLINK Topline reaches over 4,000 client side and agency marketing execs.  You provide a graphic and copy – we take care of the rest.

BrandBASE

BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes.  It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.

Sales Sensei

Does your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!

Partners

 

 

Prospect Link

Most companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or tokrongly@prospectlink.biz. www.prospectlink.biz

Samurai Business Group

Samurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or r.lambert@samuraibizgrp.com. www.samuraibizgrp.com

Team

Bob Leonard

Bob Leonard

President & Founder

Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.

Tracy Collins

Tracy Collins

Researcher

Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.

Heather Kufner

Heather Kufner

Researcher

Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.

Cristin Murray

Cristin Murray

Researcher

Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.

3 + 8 =

RSL Communications, Inc.
(212) 481-6800
info@promotionlink.com

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