CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
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Unilever p.l.c. says it will buy the Tazo brand from Starbucks, a key brand in the burgeoning specialty tea category in a deal worth $384 million. Under the asset purchase agreement, Unilever will acquire the Tazo brand and all related intellectual property, signature...
After just four months on the job, Robert Aiken resigned as president of TreeHouse Foods Inc. on Oct. 29. Chairman and CEO Sam Reed will assume the role of president while a search gets under way for Aiken's replacement. Read full...
The Coca-Cola Company today announced that J. Alexander “Sandy” Douglas Jr. will retire as President of Coca-Cola North America (CCNA). He will be succeeded by James L. “Jim” Dinkins, who currently serves as President of the Minute Maid Business Unit and Chief Retail...
Kraft Heinz Co. is ramping up its new Oscar Mayer Natural line, which is all about no artificial preservatives and no artificial flavors or colors. Many of the products make “no antibiotics ever” and “no added hormones” claims. Products that are typically cured with...
General Mills invites Americans to slow down and savor Oui by Yoplait, a new thick, creamy offering inspired by a traditional French recipe, which until now was only available in France. Sold in a French-made 5-oz. glass pot, this unique yogurt is made with simple...
Ahead of the National Association of Convenience Stores (NACS) 2017 show in Chicago this week, Forto today announced the launch of two new reduced caffeine SKUs to its line of organic cold brew coffee shots: Pure Black Espresso and Hershey’s Chocolate, a co-branded...
Add another CEO departure to the growing list of those leaving major food companies. Hostess Brands, Kansas City, Mo., maker of Twinkies and Ding Dongs, announced Oct. 12 that Bill Toler plans to retire as president and CEO, effective March 1, 2018, or sooner if a...
Kellogg Co., Battle Creek, Mich., has agreed to acquire Chicago Bar Co., LLC, maker of RXBAR clean-label protein bars, for $600 million. RXBAR will continue to operate independently as a standalone business, leveraging Kellogg's scale and resources to continue driving...
Nestle Purina Petcare said in late September it will spend $320 million to build a pet food factory and distribution center in Hartwell, Ga. The distribution center will begin next year and production will begin in 2019, reports the St. Louis Post-Dispatch. Read full...
Tyson Foods, Inc., Springdale, Ark, has announced on Sept. 28 plans to eliminate 450 jobs across several areas and levels of the company, citing potential redundancies from Hillshire Brands, AdvancePierre Foods and Tyson Foods employees. The layoffs were not...
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BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
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President & Founder
Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.
Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.