CPG News, Executive Updates, Industry Events & Upcoming Promotion Opportunities.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, industry events, plus upcoming promotion, tie-in, sponsorship programs.
Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site – see details below. Need more help getting the word out? Contact us for for details on our premium services.
Nicole Glenn has been named vice-president of marketing for Applegate Farms, L.L.C., a standalone subsidiary of Hormel Foods Corp., effective Oct. 11. Read full...
One of the nation’s fastest growing frozen food companies is globalizing the freezer aisle with the introduction of EAT! frozen entrées. Bellisio’s EAT! frozen entrées combine global flavors and real ingredients and are available in three exciting flavor...
Hershey Co, the U.S. chocolate maker that Oreo cookie-maker Mondelez International Inc tried to acquire earlier this year, said on Friday that Chief Executive John Bilbrey would retire from his post on July 1. Read full...
Inspired by less-traditional sports, like skateboarding, snowboarding and the X-Games, as well as the personality of energy drink brands, Roly Nesi, founder and chief executive officer of Huntington, N.Y.-based ROAR Beverages, was dedicated to changing the game in...
Captain Morgan, a brand of Diageo North America, Norwalk, Conn., announced the limited-edition release of Jack-O’ Blast Pumpkin Spiced Rum. Stemming from last year’s release of Captain Morgan Cannon Blast, Captain Morgan’s Jack-O’ Blast blends Caribbean rum with...
B&G Foods, Inc. has entered into an agreement to acquire the spices business of ACH Food Companies, Cordova, Tenn., for approximately $365 million. ACH Food makes spices and seasonings under such brands as Spice Islands, Tone’s, Durkee and many others. The company...
Utz Quality Foods, L.L.C. has completed its $146 million acquisition of Golden Enterprises, Inc. The transaction first was announced on July 19. Read full...
Alexander W. Pease has been named executive vice-president and chief financial officer of Snyder’s-Lance, Inc., effective Nov. 1. He will succeed Rick Puckett, who earlier this year announced his intent to retire. Mr. Puckett will remain with the company in a...
Chicago, IL – Enjoy Life Foods, the leading brand in the growing Free-From category, showcased new plant-based protein-packed ProBurst Bites™ and snack-size versions of the brand’s best-selling baking chocolate, Baking Chocolate Snack Packs, at Natural Products Expo...
Hani El-Naffy, president and chief operating officer of Fresh Del Monte Produce Inc., has announced plans to step down from his role early next year. He will remain a member of the company’s board of directors. The company said it will move forward with implementing a...
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Posting a listing on PromotionLINK is quick and easy. And, it’s FREE. Your listing must be for a specific upcoming promotion program. This includes sampling opportunities, tie-ins, sponsorships, on-pack offers, retailer-specific programs or major local events (e.g. NYC Marathon). We have an easy, three-step process:
Step 1 – Whip up a clever headline.
Step 2 – We’ll need some information about your program. Keep it succinct. 100 words, max.
Step 3 – Include a nice graphic. That’s it!
Email your copy and graphic to email@example.com for final approval.
RSL Communications helps marketing services companies target the Consumer Packaged Goods industry.
PromotionLINK ToplineGet the word out by sponsoring our email newsletter. PromotionLINK Topline reaches over 4,000 client side and agency marketing execs. You provide a graphic and copy – we take care of the rest.
BrandBASEBrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
Sales SenseiDoes your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!
Partnership SourceCollaboration is the heart of Partnership Source. The mission of Partnership Source is to bring brands together to make each partner’s marketing efforts more successful than if they were working independently. Partnership Source helps stretch marketing budgets while optimizing the effectiveness of marketing and promotion campaigns. Contact: Mike Burnette, (917) 776-4199 or firstname.lastname@example.org.
Prospect LinkMost companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or email@example.com. www.prospectlink.biz
Samurai Business GroupSamurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or firstname.lastname@example.org. www.samuraibizgrp.com
President & Founder
Bob Leonard is the President & Founder of RSL Communications, Inc. He created BrandBASE, the database focused strictly on the Consumer Packaged Goods industry and also publishes PromotionLINK. He lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications, Inc. since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs, and one cat.
Heather is is a researcher for RSL Communications. She was previously a sales and marketing manager for a global cosmetic company, an outside sales account executive for a local newspaper and an inside rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin is a researcher for RSL Communications. She enjoys researching and learning about products she encounters in her own life as a consumer. She has previous experience in contract documentation and administration. She and her husband are avid travelers and live in Schaumburg, IL.
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