CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
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PepsiCo Inc. on May 25 announced an agreement to acquire Bare Foods Co. (doing business as Bare Snacks), a U.S.-based maker of baked fruit and vegetable snacks. Neither the price of the purchase nor the sales level of the acquired company was disclosed. Nor whom the...
Atlanta — Coca-Cola Co. is targeting a new generation of consumers for this year’s Diet Coke relaunch, using an approach that emerged from a two-year innovation process grounded in consumer research. Based on the opinions of more than 10,000 shoppers, the latest Diet...
Concord Foods is rolling out Concord Fresh Success Freeze Dried Veggie Snacks, which are made with vegetables and no artificial ingredients, added sugar or preservatives. The company processes the vegetables through a special freeze-drying method that utilizes the...
With consumer demand growing for diverse and global flavors, Hormel Foods’ Jennie-O brand is getting creative with its turkey bacon, which the company says satisfies that crispy bacon craving with 60 percent less fat than pork bacon. The two new flavored options are...
After a rocky, seven-year stint as CEO, in which sales slipped as she turned the company away from its namesake product, Denise Morrison has suddenly retired as CEO of Campbell Soup Co. She's 64. The company made the announcement today (May 18), saying Morrison "has...
Nestlé S.A. has acquired the global rights to sell packaged retail products from coffee giant Starbucks Corporation for $7.15 billion plus additional royalties. The agreement will “accelerate and grow the global reach of Starbucks brands in Consumer Packaged Goods...
Caveman Foods, a producer of paleo-inspired snacks, announced today that former Starbucks Coffee executive Jeff Hansberry has joined the company as president and CEO. “I am very excited to join Caveman Foods as we continue to build the brand’s leadership position in...
COFFEE-MATE natural bliss, a leader in all-natural coffee creamer since 2011, is making it easy for consumers to get their coffee fix this summer with the national launch of its ready-to-drink Cold Brew Coffee. COFFEE-MATE natural bliss Cold Brew Coffee is made with...
Mother Kombucha is pleased to announce that we’re expecting! Mother’s Day is extra special this year as Mother Kombucha introduces three new additions to our bottled product family. Blood Orange Ginger, Hopped Passion Fruit, and The Trop (a delicious blend of...
Lassonde Industries, Inc., a Rougemont, Que., developer and manufacturer of fruit and vegetable juices, has agreed to acquire Old Orchard Brands, LLC, a family-owned juice and beverage company based in Sparta, Mich., for $146 million in cash. Lassonde also has agreed...
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BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
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President & Founder
Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.
Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.