CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
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After spending nearly two decades developing juice and smoothie drinks, Evolution Fresh is entering one of the hottest categories in beverage: kombucha. Evolution Fresh, which is owned by Starbucks, has begun the initial rollout for a six-SKU line of organic kombucha...
As a further commitment to creating better for you grab-and-go options for kids and parents, Stonyfield Organic, the country’s leading organic yogurt maker, today introduces three new snacking options perfect for families on the move. Featuring a duo of creamy organic...
Ramon Laguarta will succeed Indra K. Nooyi as chief executive officer of PepsiCo, Inc. on Oct. 3. Ms. Nooyi will remain chairman of the board until early 2019 to ensure a smooth transition, according to the company. Read full...
Schwan’s Consumer Brands Inc. launched two new flavors of Freschetta Gluten Free Pizza during Celiac Awareness Month in May, showing consumers they don’t have to sacrifice taste when living a gluten-free lifestyle. The brand’s gluten-free crust is certified by the...
Experienced shopper marketing executive Tammy Brumfield was recently named assistant vice president, shopper marketing, for the West region at Coca-Cola. Brumfield was previously senior vice president, retail marketing services at The Mars Agency, where she led...
Tasting success in the U.S. market, Switzerland chocolatier Lindt & Spruengli plans a $200 million expansion of its Stratham, N.H., plant over the next four years, the Bloomberg news service reports. The plant reportedly will add lines and especially automation "for...
Michael J. Price has been promoted to president and chief executive officer of Nissin Foods USA. He will succeed Al Multari, who is set to retire on Oct. 1. Mr. Price and Mr. Multari will work together over the next two months to ensure a smooth transition, the...
Chris Neugent has been promoted to executive vice-president of strategy for Post Holdings, Inc. from his previous role of president and chief executive officer of Post Consumer Brands. In his new position, Mr. Neugent will work with Post’s business units to develop...
Private equity firm Brynwood Partners has entered an agreement to acquire the U.S. baking business of The J.M. Smucker Co. for $375 million. Brands to be included in the transaction are Pillsbury, Martha White, Hungry Jack, White Lily and Jim Dandy. Read full...
Kenneth C. “Casey” Keller Jr. has been named chief executive officer of JAB Holding Co. subsidiary Peet’s Coffee, effective Aug. 6. He succeeds Dave Burwick, c.e.o. of Peet’s since 2012. Read full...
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BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
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President & Founder
Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.
Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.