CPG News, Executive Updates, Industry Events & Upcoming Promotion Opportunities.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, industry events, plus upcoming promotion, tie-in, sponsorship programs.
Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site – see details below. Need more help getting the word out? Contact us for for details on our premium services.
Duvel Moortgat USA today announced it has hired former Diageo marketing veteran Doug Campbell as the new president of Brewery Ommegang. In a press release, the company said Campbell would “oversee the day-to-day operations at the Cooperstown brewery” and “spearhead...
Angry Orchard, a brand of Boston-based The Boston Beer Co., announced the release of a new year-round specialty hard cider: Walden Hollow. It is the first cider from Angry Orchard to be exclusively made with apple varieties from New York State, including varieties...
Deryck van Rensburg, the head of the now-defunct Coke/Keurig partnership and the first president of Coke’s Venturing and Emerging Brands unit (VEB) has left the company to take a position as dean of the business school at Pepperdine University. A 32-year international...
LANCASTER COUNTY, Pa., June 23, 2016 /PRNewswire/ — Ask a wise farmer about thirst-quenching beverages, and you’re likely to hear a story passed down through the generations about a concoction known as switchel. And now, as Turkey Hill Dairy kicks off a year-long...
Caribou Coffee is launching a line of premium ready-to-drink iced coffees. The Minneapolis-based coffeehouse chain announced its move into the fast-growing RTD coffee category in a press release last month, revealing three SKUs — Chocolate Mocha, Vanilla and Sea Salt...
Two beverage industry titans are teaming up to enter the $1 billion ready-to-drink premium bottled tea segment. On Thursday, Starbucks and Anheuser-Busch InBev announced a partnership to manufacture and distribute a ready-to-drink bottled tea under the Starbucks-owned...
Kite Hill, a maker of artisanal nut milk cheeses and yogurts, closed on an $18 million fund-raising round led by 301 Inc., the business development and venturing unit of General Mills, Inc., and CAVU Venture Partners. Read full...
Hormel Foods Corp. has agreed to acquire Justin’s, L.L.C., maker of Justin’s brand nut butter spreads, squeeze packs, peanut butter cups and snack packs. Financial terms were not disclosed. Read full...
Anheuser-Busch InBev today announced it would acquire Virginia-based Devils Backbone Brewing Company. Terms of the transaction were not disclosed and the transaction is expected to close in the second quarter. The move is part of an ongoing march into the craft...
Here’s a hot story: PepsiCo recently completed a test of warmed soft drinks and teas at approximately a dozen CVS locations in the Boston area. Packaged in 7.5 oz. cans, the beverages were displayed in a countertop warming cabinet heated to 122°F. PepsiCo wrapped the...
Post a Listing
Posting a listing on PromotionLINK is quick and easy. And, it’s FREE. Your listing must be for a specific upcoming promotion program. This includes sampling opportunities, tie-ins, sponsorships, on-pack offers, retailer-specific programs or major local events (e.g. NYC Marathon). We have an easy, three-step process:
Step 1 – Whip up a clever headline.
Step 2 – We’ll need some information about your program. Keep it succinct. 100 words, max.
Step 3 – Include a nice graphic. That’s it!
Email your copy and graphic to firstname.lastname@example.org for final approval.
RSL Communications helps marketing services companies target the Consumer Packaged Goods industry.
PromotionLINK ToplineGet the word out by sponsoring our email newsletter. PromotionLINK Topline reaches over 4,000 client side and agency marketing execs. You provide a graphic and copy – we take care of the rest.
BrandBASEBrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
Sales SenseiDoes your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!
Partnership SourceCollaboration is the heart of Partnership Source. The mission of Partnership Source is to bring brands together to make each partner’s marketing efforts more successful than if they were working independently. Partnership Source helps stretch marketing budgets while optimizing the effectiveness of marketing and promotion campaigns. Contact: Mike Burnette, (917) 776-4199 or email@example.com.
Prospect LinkMost companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or firstname.lastname@example.org. www.prospectlink.biz
Samurai Business GroupSamurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or email@example.com. www.samuraibizgrp.com
President & Founder
Bob Leonard is the President & Founder of RSL Communications, Inc. He created BrandBASE, the database focused strictly on the Consumer Packaged Goods industry and also publishes PromotionLINK. He lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications, Inc. since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs, and one cat.
Heather is is a researcher for RSL Communications. She was previously a sales and marketing manager for a global cosmetic company, an outside sales account executive for a local newspaper and an inside rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin is a researcher for RSL Communications. She enjoys researching and learning about products she encounters in her own life as a consumer. She has previous experience in contract documentation and administration. She and her husband are avid travelers and live in Schaumburg, IL.
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