CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
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The Stacy’s Snacks brand is introducing Cheese Petites, a snack that simplifies the beloved combination of real cheese and crackers. Designed to be enjoyed on-the-go or featured as the new centerpiece of any food spread, the crackers come in Parmesan with Rosemary and...
As of Aug. 30, 130 people have been sickened by salmonella linked to Kellogg’s Honey Smacks cereal. The source of the contamination has not been identified, but the FDA noted its discussions involved not just Kellogg but an unidentified contract manufacturer. Read...
Matthew McCarthy has been named chief executive officer of Ben & Jerry’s, a subsidiary of Unilever P.L.C. Read full...
As the result of a larger strategic review of operations initiated in May, the Camden, N.J.-based company today announced plans to sell off its Campbell Fresh division, which includes brands such as Bolthouse Farms, Garden Fresh Gourmet and its line of refrigerated...
The Coca-Cola Company today announced it has reached an agreement for the acquisition of London-based coffee company Costa Limited. The deal, valued at $5.1 billion, is the largest brand acquisition in the company’s history and is expected to close in the first half...
Tom Martin has joined Borden as vice-president of Walmart Inc. Read full post here.
The Coca-Cola Co. has entered into a definitive agreement to acquire a minority ownership stake in sports drink brand BodyArmor. Coca-Cola may increase its ownership stake in the future under the terms of the agreement. BodyArmor will join the Coca-Cola North America...
Today’s health-conscious consumers are setting goals — whether it’s a fitness goal, a lifestyle goal or a goal to attain or maintain their optimal wellness — and they are looking for convenient, great-tasting, truly clean protein on the go. In response, Garden of Life...
Tyson Foods Inc. on Aug. 20 revealed an agreement to buy Keystone Foods, a major supplier to foodservice customers, from Marfrig Global Foods for $2.16 billion in cash. Headquartered in West Chester, Pa., Keystone supplies chicken, beef, fish and pork to some of the...
Over the years Coke’s acquisitions have shown the company has guts, spunk, and chutzpah. Now they’ve got Moxie. The Coca-Cola Company has purchased cult favorite soda brand Moxie from independent bottler Coca-Cola of Northern New England (CCNNE) for an undisclosed...
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President & Founder
Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.
Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.