CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
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Nestlé S.A. has acquired the global rights to sell packaged retail products from coffee giant Starbucks Corporation for $7.15 billion plus additional royalties. The agreement will “accelerate and grow the global reach of Starbucks brands in Consumer Packaged Goods...
Caveman Foods, a producer of paleo-inspired snacks, announced today that former Starbucks Coffee executive Jeff Hansberry has joined the company as president and CEO. “I am very excited to join Caveman Foods as we continue to build the brand’s leadership position in...
COFFEE-MATE natural bliss, a leader in all-natural coffee creamer since 2011, is making it easy for consumers to get their coffee fix this summer with the national launch of its ready-to-drink Cold Brew Coffee. COFFEE-MATE natural bliss Cold Brew Coffee is made with...
Mother Kombucha is pleased to announce that we’re expecting! Mother’s Day is extra special this year as Mother Kombucha introduces three new additions to our bottled product family. Blood Orange Ginger, Hopped Passion Fruit, and The Trop (a delicious blend of...
Lassonde Industries, Inc., a Rougemont, Que., developer and manufacturer of fruit and vegetable juices, has agreed to acquire Old Orchard Brands, LLC, a family-owned juice and beverage company based in Sparta, Mich., for $146 million in cash. Lassonde also has agreed...
PepsiCo is expanding its Naked brand beyond the fresh premium juice and smoothie case and into the bar aisle with Naked Fruit, Nut & Veggie Bars. Committed to giving everyone easy access to fruits and veggies in innovative forms, the chilled snack bars come in three...
Hälsa is a line of plant-based yogurt drinks made with a base of fermented organic whole grain oats. The product is available in three flavors at its launch and its clean label is one of its key selling points. And this vegan product does he product does indeed have a...
Birch Benders, a pancake and waffle mix brand in the natural foods channel, is launching a line of frozen toaster waffles. Varieties are Buttermilk, Homestyle, Protein and, first-of-its-kind, Paleo, which is made with tiger nut, cassava and coconut flours. Paleo...
Hummus manufacturer Sabra Dipping Co., which is half-owned by PepsiCo, introduces Sabra Mediterranean Bean Dips in three culinary-inspired varieties. The company replaced garbanzos with other beans and focused on including traditional Mediterranean herbs and...
The maker of Lance peanut butter sandwich crackers and Snyder’s of Hanover pretzels is set to be taken over by Campbell Soup Co. The transaction,f or $50 per share in an all-cash, represents a value of approximately $6.1 billion, said Campbell in a release....
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President & Founder
Bob Leonard is the President & Founder of RSL Communications. He’s an avid photographer and lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs and one cat.
Heather was previously a sales and marketing manager for a global cosmetic company, an account executive for a local newspaper and a rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin enjoys researching and learning about innovative brands she encounters in her own life as a consumer. She’s an avid traveler and lives in Schaumburg, IL.