CPG INDUSTRY NEWS, EXECUTIVE MOVES, EVENTS & UPCOMING PROMOTION OPPORTUNITIES.
PromotionLINK is the blog covering the latest news on the Consumer Packaged Goods industry, executive moves, acquisitions, industry events, plus upcoming promotion, tie-in, sponsorship programs.
Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site – see details below. Need more help getting the word out? Contact us for for details on our premium services.
Two new CEOs lost no time shaking up the food world. Tyson Foods Inc. has agreed to pay $4.2 billion for AdvancePierre Foods Holdings Inc., a Cincinnati-based distributor of ready-to-eat sandwiches and other items for convenience stores and foodservice. In tandem,...
Unilever agrees to purchase Sir Kengington’s, a tiny condiments maker that has won shelf space at Whole Foods and other retailers. Terms of the deal weren’t disclosed. Belgium’s Verlinvest, a family investment firm, and the founders’ friends...
Heineken is launching the “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case, and adding ice. The COOLERPACK is the newest edition to the Heineken range of packaging...
Post Holdings, Inc. has entered into an agreement to acquire the Weetabix Food Co. from the Bright Food Group, Shanghai, China, for £1.4 billion ($1.77 billion). Based in the United Kingdom, Weetabix is the manufacturer of cereals, mueslis, oat granolas, breakfast...
Fernando Mercé has been named president and chief executive officer of Nestle Waters North America, effective May 1. He succeeds Tim Brown, who left to become president and chief operating officer at Chobani, L.L.C. Read full...
Danone S.A. has announced it will sell its Stonyfield business in the months following the closing of its acquisition of The WhiteWave Foods Co. The move is part of an agreement in principle with the Antitrust Division of the United States Department of Justice...
Rachel Bishop, currently senior vice-president and chief strategy officer at TreeHouse, has been named president of the division, effective April 24. She will succeed Keiran Kelly, who now will focus on the sales growth and development of the emerging on-line channel...
Land O’Lakes, Inc. has acquired Vermont Creamery, a Websterville, Vt.-based producer of fresh and aged goat cheese, crème fraiche and cultured butter. Read full...
Conagra Brands has entered into an agreement to acquire Thanasi Foods L.L.C., Boulder, Colo., the manufacturer and marketer of Duke’s branded meat snacks and Bigs Seeds. Terms of the agreement were not disclosed. Read full...
The Coca-Cola Co. has announced a number of senior leadership appointments to take effect on May 1, when James Quincey, currently president and chief operating officer, succeeds Muhtar Kent as chief executive officer. Read full...
Post a Listing
Posting a listing on PromotionLINK is quick and easy. And, it’s FREE. Your listing must be for a specific upcoming promotion program. This includes sampling opportunities, tie-ins, sponsorships, on-pack offers, retailer-specific programs or major local events (e.g. NYC Marathon). We have an easy, three-step process:
Step 1 – Whip up a clever headline.
Step 2 – We’ll need some information about your program. Keep it succinct. 100 words, max.
Step 3 – Include a nice graphic. That’s it!
Email your copy and graphic to firstname.lastname@example.org for final approval.
RSL Communications helps marketing services companies target the Consumer Packaged Goods industry.
PromotionLINK ToplineGet the word out by sponsoring our email newsletter. PromotionLINK Topline reaches over 4,000 client side and agency marketing execs. You provide a graphic and copy – we take care of the rest.
BrandBASEBrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes. It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.
Sales SenseiDoes your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!
Partnership SourceCollaboration is the heart of Partnership Source. The mission of Partnership Source is to bring brands together to make each partner’s marketing efforts more successful than if they were working independently. Partnership Source helps stretch marketing budgets while optimizing the effectiveness of marketing and promotion campaigns. Contact: Mike Burnette, (917) 776-4199 or email@example.com.
Prospect LinkMost companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or firstname.lastname@example.org. www.prospectlink.biz
Samurai Business GroupSamurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or email@example.com. www.samuraibizgrp.com
President & Founder
Bob Leonard is the President & Founder of RSL Communications, Inc. He created BrandBASE, the database focused strictly on the Consumer Packaged Goods industry and also publishes PromotionLINK. He lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins has been a researcher for RSL Communications, Inc. since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs, and one cat.
Heather is is a researcher for RSL Communications. She was previously a sales and marketing manager for a global cosmetic company, an outside sales account executive for a local newspaper and an inside rep for a local Fox affiliate. She lives in Fairview, TN with her husband and two children.
Cristin is a researcher for RSL Communications. She enjoys researching and learning about products she encounters in her own life as a consumer. She has previous experience in contract documentation and administration. She and her husband are avid travelers and live in Schaumburg, IL.
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