Smart water bottle company Hidrate gets huge launch from Kickstarter


After successfully raising $627,644 from 8,015 supporters via Kickstarter, Minneapolis-based Hidrate Inc. will launch its HidrateMe smart water bottle product in December. The 24-ounce water bottle contains a sensor stick that communicates with FitBit, Apple Watch, Jawbone and smartphones via Bluetooth sensors.  It calculates how much water one needs to drink – taking gender, height, weight, location, temperature and elevation into consideration – then glows when it is time to drink more water.  The company, started by four University of Minnesota college students, is currently selling the 24-ounce smart water bottle on pre-order for $46.95.  Read full post here.

Suja Juice announces investment deal with Coca-Cola


Suja Life LLC, San Diego, announced an investment and distribution partnership with The Coca-Cola Company. The Coca-Cola Company’s minority investment will increase the availability of Suja, moving the juice brand closer to achieving its mission of democratizing organic, cold-pressured juice. The Coca-Cola Company also will begin distributing Suja through its Odwalla chilled direct-store-delivery system. In addition, the Merchant Banking Division of Goldman Sachs has made a minority investment in Suja. The closing of both deals provides Suja with the expertise and accessibility to further increase product distribution and operational efficiencies, as well as the ability to expand its manufacturing facilities to increase capacity in response to growing demand. Read full post here.

World’s largest independent Coca-Cola bottler to be created by merger of three European operations


The world’s largest independent Coca-Cola bottler, Coca-Cola European Partners, will be formed by the merger of Coca-Cola Enterprises, Coca-Cola Iberian Partners and Coca-Cola Erfrischungsgetranke. The companies will combine their bottling operations to serve more than 300m customers in 13 Western European countries.  These include Germany, Spain, Great Britain and France – the four largest markets for RTD beverages in the region.  The new entity, which will be headquartered in London, will help the bottlers compete more effectively and grow in its developed European markets thanks to a ‘world class production sales and distribution platform.’ The merger will create the world’s largest independent Coca-Cola bottler in terms of net revenues.  Read full post here.

Rumbling into the US: ‘Supershake’ maker Rumble looks to start small, grow big


Rumble, a company that produces an all-natural “supershake” drink, is launching its brand in the US after ramping up business across Canada. After seeing brand growth across the Great White North, Rumble’s founders looked at the US market and believed it was time to “establish our footprint across the border,” according to co-founder James McQueen.  The inspiration and idea for Rumble came from co-founder Paul Underhill, who produced the first concept in his own kitchen.  Read full post here.