CPG News, Executive Updates, Industry Events & Upcoming Promotion Opportunities.

PromotionLINK is the blog covering  latest newson the Consumer Packaged Goods industry, executive moves, industry events, plus upcoming promotion, tie-in, sponsorship programs. Got a great upcoming promotion or sponsorship opportunity? It’s FREE to place a listing on our site. See details below. Need more help getting the word out? Contact us for for details on our premium services.

Teasdale Foods Acquires Casa Fiesta® From Bruce Foods

Teasdale Foods, Inc., (“Teasdale”) announced today that it has acquired the Mexican foods business of Bruce Foods Corporation (“Bruce Foods”), which includes theCasa Fiesta®, Viva Mexico® and Mexene® brands. Since 1931, the Casa Fiesta® brand has been a widely recognized, high quality provider of authentic Mexican foods in the beans, peppers, sauces, corn products and seasonings product categories.  As part of the agreement, Bruce Foods will provide transition services to Teasdale, with the intention of fully integrating the business into Teasdale in 2016.  The terms of the acquisition were not...

Ben & Jerry’s unveils vegan varieties

Ben & Jerry’s, a subsidiary of Unilever, is introducing a new line of non-dairy frozen dessert. Made with almond milk and fair-trade, non-bioengineered ingredients, the four certified vegan varieties include P.B. & Cookies, Coffee Caramel Fudge, Chocolate Fudge Brownie and Chunky Monkey. Read full...

Schwan Food adds Persian as CIO

Kathy Persian has been named senior vice-president and chief information officer of The Schwan Food Co. In her new role, Ms. Persian will be responsible for the strategic direction and execution of the company’s Information Services Department. She also will serve on the company’s executive leadership team. Read full post here....

Two step up at Hormel

Hormel Foods Corp. has promoted Donald J. Temperley to vice-president of Refrigerated Foods operations, while Timothy J. Fritz, plant manager of the company’s Austin facility, was named vice-president of Grocery Products operations. The advancements come as Jeffrey A. Nuytten, current vice-president of Refrigerated Foods operations, prepares to retire from the company. Read full...

Coca-Cola announces One Brand marketing strategy

For the first time ever, Atlanta-based The Coca-Cola Co. will employ a global marketing strategy that will unite multiple brands with the Coca-Cola brand portfolio. The Coca-Cola Co.’s Chief Marketing Officer, Marcos de Quinto, revealed the One Brand strategy, which will unify Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the Coca-Cola brand positioning in one global creative campaign, Taste the Feeling. Read full...

Southern Wine & Spirits merges with Glazer’s

Miami-based Southern Wine & Spirits of America, Inc. and Glazer’s Inc., Dallas, announced the signing of a definitive agreement that will create Southern Glazer’s Wine and Spirits LLC. The new company will distribute more than 150 million cases of wine and spirits annually, cover nearly 90 percent of the legal drinking-age population in United States, employ more than 20,000 team members and have operations in 41 states plus the District of Columbia, the Caribbean and Canada, the companies say. Headquartered in Miami, the new company also will maintain ongoing operations, systems, executives and team members in Dallas. Read full...

General Mills buys meat snacks company

General Mills, Inc. has acquired Epic Provisions, a meat snacks company that makes Epic bars in such flavors as bison bacon cranberry, beef habanero cherry, chicken sesame BBQ and pulled pork pineapple, Minneapolis-based General Mills said Jan. 6. Terms of the deal were not disclosed. Read full...

Lillet joins Pernod Ricard USA portfolio

New York-based Pernod Ricard USA announced that Lillet, a wine-based aperitif produced in Bordeaux, France, has joined the Pernod Ricard USA portfolio of premium spirit and wine brands, effective January 1. Lillet is owned by Pernod Ricard but previously was distributed in the United States by William Grant & Sons Inc., New York.  “We are very excited to welcome this growing, profitable and delicious brand into our portfolio,” said Bryan Fry, president and chief executive of Pernod Ricard USA.  Read full...

Dole debuts new products for “Get Up and Grow” program

Expanding on the success of its “Get Up and Grow” program, Dole is debuting three new products designed to encourage Americans to consume more fruits and vegetables, said Dole Fresh Vegetables marketing VP Carrie Ann Arias. Dole is also meeting consumer demands by offering Premium Celery Hearts with a “less stringy” consistency, darker color and less bitter taste and new Chopped Poppy Seed and Chopped Pomegranate Salad kits, Arias said. Read full post...

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BrandBASE is the #1 database of the CPG industry. It’s the ONLY database focused strictly on the Consumer Packaged Goods companies – food and beverage, HBA, household, beer, wine, liquor, pet, and tobacco and e-cigarettes.  It covers the big boys, second and third tier companies, regional players and even start-ups. BrandBASE does a deep dive into marketing/brand management, headquarter and regional sales, and much more.

Sales Sensei

Does your sales effort need more kick? We can help you punch up new business quickly. First, we’ll developed clever and compelling subject lines. We’ll then create a tight, jargon-free, description of your business which will grasp the attention of your reader. Finally, we’ll identify the key issues, “pain points” and reasons why a prospect will want to even talk to you, let alone do business with your company. You’ll be a black belt salesperson in no time!  


Partnership Source

Collaboration is the heart of Partnership Source. The mission of Partnership Source is to bring brands together to make each partner’s marketing efforts more successful than if they were working independently. Partnership Source helps stretch marketing budgets while optimizing the effectiveness of marketing and promotion campaigns. Contact: Mike Burnette, (917) 776-4199 or mike@partnershipsource.com.

Prospect Link

Most companies do not have a process for generating new business – you need the right talent, time and a dedicated process. Prospect Link can jump-start your sales and help broaden your customer base by qualifying prospects that need your services. Prospect Link focuses on generating quality leads and meetings, finding new clients using a customized, highly targeted new business prospecting process and provide more opportunities that will grow your business. Prospect Link does what it takes to get past gatekeepers, identify prospects, uncover needs and queue up prospects up for a close. Contact: Tim O’Krongly, Prospect Link, (201) 572-4448 or tokrongly@prospectlink.biz. www.prospectlink.biz

Samurai Business Group

Samurai Business Group has created a proven sales, business development, sales management training, and coaching model – Samurai Sales Mastery. Their proprietary coaching methods have immediate and profound effect that helps both companies and organizations increase business opportunities, shorten buying cycles, close more profitable sales and create customer evangelists. Samurai has trained and coached many professionals that have doubled their business within a year. Contact: Bob Lambert, Samurai Sales Mastery, (312) 863-8580 or r.lambert@samuraibizgrp.com. www.samuraibizgrp.com


Bob Leonard

Bob Leonard

President & Founder

Bob Leonard is the President & Founder of RSL Communications, Inc. He created BrandBASE, the database focused strictly on the Consumer Packaged Goods industry and also publishes PromotionLINK. He lives on the Upper West Side of Manhattan with his wife and two rescue cats.
Tracy Collins

Tracy Collins


Tracy Collins has been a researcher for RSL Communications, Inc. since 2008 and enjoys learning more about the smaller, independent microbreweries and liquor companies. She lives in Arlington Heights, IL with her three children, two dogs, and one cat.
Laura Morrow

Laura Morrow


Laura has worked for RSL Communications since August, 2009 as a researcher. She has enjoyed using the research skills she developed during her years employed at an executive search firm. She has two teenage children and lives in Arlington Heights, IL.
Lisa Christy

Lisa Christy


Lisa Christy has an extensive background in reporting/analysis, business operations and project management.  She lives with her son and two mini-golden doodles in Fishers, IN and is actively involved in school and sporting activities.


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