Mondelez: E-commerce to generate growth for CPG companies

IMG_2445CPG companies can expect to see total global sales from e-commerce exceed $3 trillion over the next five years, with between 3% and 10% of CPG companies’ revenues being generated by online sales, says Mondelez Global Head of E-Commerce Cindy Chen, who also notes that more than half of CPG growth will come from the e-commerce sector in the next few years. The forecast has companies like Mondelez working with agencies such as Razorfish to increase online sales and presence as consumers embrace e-commerce.

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Retail Pop-Up Trucks: Customer-Brand Engagement at Storefront

Pict1Now trending in consumer/trade marketing is the emergence of Brand Retail Pop-Up Trucks. Strategically parked at entrances to big box stores, drug and grocery chains, the customized vehicles provide opportunity to intercept consumers for sampling/trial while encouraging in-store purchase.

“It’s a display on wheels taking in-store demos to a whole new level,” explains Joel Benson, EventNetUSA President, “Customers watch, sample and are directed to product’s exact aisle location.”

EventNetUSA turn-key services include customized vehicle, road operations, Brand Ambassadors, retail site logistics, routing and permits. Appearances average eight hours daily before moving on to
next location.

Founded in 1976, EventNetUSA is the oldest and largest producer of consumer brand marketing events in the sales promotion industry.

Contact: Jill Bass, Director of Business Development, (954) 467-9898, ext. 209 or Jillb@EventNetUSA.com.

Hershey may add more snack companies to its portfolio

IMG_2411The Hershey Co., which acquired KRAVE Jerky in January, may acquire more brands to expand its snack portfolio beyond confections, according to Associate Manager Brandy Woolford. The company is investing in snacks “through leveraging our iconic brands and bringing them options into the snack category, such as Hershey snack mix and bites, but it’s also through M&A like KRAVE Jerky where we know they’re great at what they do,” Woolford said. In the coming months, Hershey will debut a line of Brookside fruit and nut snack bars nationwide.

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Hershey hits sweet spot in innovation

Hershey hits sweet spot in innovation

In August, the Hershey Co. will launch its first product without artificial flavors, colors or high-fructose corn syrup. Brookside Fruit and Nut Bars contain fruit, whole roasted almonds, whole grain rolled oats and a layer of dark chocolate. Gluten-free and low in sodium, the bars will be available in three varieties: blueberry with acai, cherry with pomegranate, and cranberry with blackberry.

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Tic Tac shakes up portfolio

Tic Tac shakes up portfolio

What does it take to refresh a decades-old breath mint brand? For Tic Tac, the answer may be Millennials and Minions. The 46-year-old franchise leveraged both in new innovations, one of which claimed the best in show award at the Sweets & Snacks Expo, held May 19-21 in Chicago.

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