Kraft will help bring McDonald’s coffee to stores next year

McDonald’s is bringing its McCafé coffee to store shelves in 2015 with help from Kraft Foods Group, following a limited test last year. Kraft has experience in the space,...

Continue Reading →

Sale, acquisition give Snyder’s-Lance a Q2 boost, CEO says

The second quarter marked “a key turning point” for Snyder’s-Lance, following the company’s acquisition of Baptista’s Bakery and its sale of its private-label division, Snyder’s President and CEO Carl...

Continue Reading →

Mark Hunter promoted to CEO and president of Molson Coors Brewing Company

Mark Hunter, the former UK & Ireland boss of Molson Coors, has been promoted to head the brewer’s entire global business after current CEO and president Peter Swinburn announced...

Continue Reading →

Why Coke’s NOS can’t catch monster

PepsiCo and Coca-Cola energy drinks brands AMP, NOS and Full Throttle continue to lose ground on Red Bull and Monster despite a massive advertising spend – because of unappealing...

Continue Reading →

Nestle USA beverage boss hails “major market innovation”

Nestle USA is poised to launch a 26-serve Nescafe ‘to go’ liquid coffee concentrate that consumers can add to water to create RTD coffee on demand, along the same...

Continue Reading →

CPG marketing insights: a three part report

Our friends at Wright Design recently completed a survey of over 200 CPG marketing people. The information provides insights on how marketing managers spend their time, who influences marketing...

Continue Reading →

Latest News