Stouffer’s Mac Cups aim at people who snack for meals

Stouffer’s is running a campaign for its single-serve Mac Cups, hoping to appeal to the growing number of Americans who eat snacklike foods for a meal. A stop-motion ad...

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Smucker’s product launches help brands move into new categories

Smucker’s product launches help brands move into new categories J.M. Smucker is set to launch a variety of new products this year from its Folgers, Dunkin’ Donuts and Jif brands....

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5 reasons why outbound marketing trumps inbound for partnership development

The increase in inbound marketing strategies versus outbound has been one of the biggest changes within marketing organizations over the last ten years. This is especially true with digital...

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Pernod Ricard takes control of Avion tequila

Pernod Ricard has spent almost $100 million to gain majority control of Avion Spirits LLC, owner of top-of-the-range tequila brand Avion, as part of plans to expand in the...

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Nestlé sells Juicy Juice brand to buyout firm Brynwood Partners

Nestlé SA has sold its Juicy Juice brand to buyout firm Brynwood Partners, the latest move in the Swiss food giant’s push to simplify its sprawling U.S. business by...

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Tyson wins approval to acquire Hillshire with sow-buying divestiture

The U.S. Department of Justice has given antitrust approval to Tyson Foods for its purchase of Hillshire Brands. As part of the approval, Tyson will sell its Heinold Hog...

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